to remove filtersEditorial: Life, not just Christmas
21 Dec 2005 | by Craig Smith, editor
position in entertainment and communications. The company has also made clear its financial determination ...
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Visit Scotland sets sights on brand partners
21 Dec 2005 | by Nicola Clark
Partnership marketing specialist Cocktail is leading the activity, eyeing tie-ups with retail, online and entertainment partners. The agency will use the partnerships to promote the tourism body's 'Live It. Visit Scotland' strapline. It will also aim to generate awareness of Visit Scotland ...
Brand Health Check: Nintendo
21 Dec 2005
to family entertainment in the living room by introducing software such as EyeToy. My children both ...
Careers: Brand manager of the week - Katy Sorkin Brand manager, Hit Entertainment
14 Dec 2005
If you weren't a brand manager, what would you be? A food critic - getting paid to eat, what a life!
Branding News: Design choice - Xbox 360
14 Dec 2005 | by Ben Nicholls, iTV account director, PPC iTV
entertainment centre, designed to play games, music and movies, as well as enabling gamers to compete online via ... in Christmas sales. It will also further cement the Xbox brand as a world leader in interactive entertainment ...
Media choice: TV Choice
14 Dec 2005 | by Anthony Gibson-Watt, Buying manager, Zed
Kat and Alfie from EastEnders adorn the cover and it sets the tone for what the reader can expect - a comprehensive review of all Christmas programmes. The magazine is well laid out with specific sections on films, drama, music, soaps, family, comedy and entertainment. It is bright and colourful, which ...
This week: Marketing news from the national press
14 Dec 2005
to sell episodes of hit TV shows to users of Apple's video iPods in the UK. The entertainment firm is also ...
Media Analysis: Free-to-air means C4 survival
14 Dec 2005 | by Jeremy Lee
, an entertainment channel, as a further free-to-air offering. These initiatives, allied to the inclusion of FilmFour ...
News Analysis: Friends at a price
14 Dec 2005
, media and entertainment director at Ernst & Young. 'ITV is facing a decline in advertising and a ...
Agency of the Year 2005: Media Agency of the Year - PHD
14 Dec 2005 | by Jeremy Lee
. The agency won a Marketing Research Award for its work on behalf of Buena Vista Home Entertainment, which ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
