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New loyalty scheme accesses high earners through employers

with a variety of offers on premium brands in the food and wine, entertainment, travel, and fashion ...

Gibbon adds marketing role at WebtraffIQ to agency responsibilities

Gibbon, whose agency already manages WebtraffIQ's PR account, will now head up business-to-business marketing and communications at the new-media firm. One of his key responsibilities will be to build the business's portfolio of clients in the creative and design, entertainment, FMCG and lifestyle sectors ...

Checkland Kindleysides creates sampling station for Sony PSP

Computer Entertainment Europe's PlayStation Portable, with sampling experiences at gigs, airports, theme...The units have been created to support awareness of the PSP in the run-up to its European launch on September 1 with the aim of making the hand-held entertainment system an iconic "must have" product. The Atlas unit is a double-sided freestanding sphere set on an fluid droplet-like base, which houses two ...

Campaign Media Awards 2005 launch search for entries

, fashion, finance, media and entertainment, IT, retail, travel and charities. Awards will go to radio ...

Zone launches new company to target public sector initiatives

for the charity on its website . Public Zone will use techniques developed by working with entertainment ...

The Sun becomes first national to feature daily video news

Association will also produce a weekly entertainment bulletin with showbusiness gossip from the red carpet at film premieres. The first entertainment feature was filmed at the premiere of 'War of the Worlds ...

Blinkx.tv teams up with GMTV for entertainment and news on demand

GMTV to allow its 25m viewers the opportunity to catch up on all the morning news and entertainment

In-bar television advertising grows in popularity

entertainment channels, Music Video Network (MVN), Magnetic and MVN Gym, as well as bespoke channels ...

Telewest signs up host of channels for TV-on-demand service

Telewest is investing £20m in its PVR technology, which follows in the steps of BSkyB's personal video recorder service Sky+. BBC Worldwide will initially provide more than 180 hours of programming including documentaries, natural history, children's programmes, drama and light entertainment. Discovery ...

Redbus to hire first PR agency

distributors and is active in outdoor media ownership, online media, IP licensing and home entertainment distribution. Redbus's Filmed Entertainment Group is one of the largest integrated independent film groups ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.