come up with," he says. "Second, although people found the work entertaining, a lot thought ...
Banks are not fun places to visit. Customers visit out of necessity, and the brochures and leaflets picked up there hardly provide an entertaining read. However, Barclays is implementing a strategy that aims to turn this image on its head. As part of its 'Inventive spirit' campaign, the bank ...
, proved that programmes about business could be entertaining as well as informative. "What audiences ...
MasterCard is backing an evening of entertainment that will be broadcast as branded content
MasterCard is backing an evening of entertainment that will be broadcast as branded content
He will be responsible for accounts including Deutsche Bank and MVC Entertainment. His remit will also be to drive the company's growth in London, as well as build the agency's international business. The agency has lost profile in the UK over the past few years. It is the 98th-biggest advertising agency ...
- and it made for a most enjoyable and entertaining 90 minutes. But he proved (to the frustration of his PR ... it is to be entertained by a rambler. Having fun over lunch is, ultimately, not the point. ...
The campaign - which has to be one of the only examples of an advertising execution being the inspiration for a successful, if slightly cringe-worthy movie - did an excellent job of promoting relevant benefits and building brand stature within a highly entertaining format. A lot more entertaining than ...
and factual entertainment. Bedell, currently independent executive for commissioning, joins Emma Swain ...
the breadth of entertainment programming on the channel Creative agency: Breed Communications Writer: Andy ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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