to remove filtersTMW takes Grand Prix at 2007 DMA Awards
05 Dec 2007 | by Daniel Farey-Jones
with a campaign for The Glenmorangie Company; 20:20 with the Sony Computer Entertainment Europe campaign ...
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Experian appoints Lai as analyst for ClarityBlue
06 Dec 2007 | by Jacquie Bowser
Lai will be responsible for leading and managing analytics projects for the company s information, communications and entertainment clients, as well as providing support to all analytics projects within the Integrated Marketing division. She will report to Tony Mooney, managing partner of Experian ClarityBlue ...
Turquoise reworks mobile brand Blinko for Buongiorno
27 Nov 2007 | by Maria Esposito
LONDON - Digital entertainment group Buongiorno has hired brand consultancy Turquoise to relaunch...Turquoise has developed a new brand strategy and identity for Blinko based on the idea of activating entertainment . The consultancy has come up with the strapline Love Entertainment. Love Blinko and created a new 3D logo for the service, which offers video, games, music and sport content to subscribers ...
Word-of-mouth is the new black
26 Nov 2007
. It entertains; it makes the audience feel something and makes them want to share. Engaging content builds deeper ... are demanding. Experiences that entertain, educate, facilitate, or help us communicate better. We want ...
Bounty unveils health and beauty website for women
05 Nov 2007 | by Jacquie Bowser
The site will include updated news and information within four distinct sections: health and beauty; style and fashion; entertainment; and fitness and wellbeing. It will also carry real case studies from mothers and respected sources. Bounty conducted a study of nearly 1,300 women to establish what ...
Experian recruits two sales directors
04 Oct 2007 | by Ben Bold
Simon Poyser joins as sales director of the division s information, communications and entertainment department, and Mark Tarleton joins as sales directors of its financial services arm. Poyser previously headed up new business across the EMEA, at customer analysis company Fair Isaac Corporation ...
Social networking site for marketing professionals launches
28 Sep 2007 | by Alex Donohue
and entertain. The privately owned company, which was set up for the purpose of developing social networks ...
VideoEgg reports rush of video advertisers
26 Sep 2007 | by Staff
VideoEgg has worked with advertisers including EA Games, T-Mobile, Ikea, Universal Films, Pepsi, Lucozade, Nike and EMI with ads appearing on social networking sties such as Facebook, Bebo, Piczo, Tagged and WAYN. Simon Jones, entertainment media manager at MediaCom, said: VideoEgg s successful approach ...
GMI launches gamer panel
17 Sep 2007 | by Staff
to the Entertainment Software Association. GMI s gamer panelists undergo a rigorous qualification process based ...
Synovate appoints Giordano to head Italian office
30 Aug 2007 | by Staff
Giordana joins Synovate, the market research arm of Aegis Group, after 13 years at the WPP Group-owned Millward Brown where he most recently held the post of Brazilian managing director. He also served as European business development director and managing director of Millward Brown s entertainment business ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
