to remove filtersDavid Beckham strips off for Giorgio Armani ad
11 Dec 2007 | by Alex Donohue
was brokered by Simon Fuller s entertainment company 19 Entertainment, is the largest and most high profile one ...
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MTV partners with Bruckheimer to launch game studio
19 Dec 2007 | by Nikki Sandison
and distributing videogames linked to its entertainment properties around the world over the next two years. The company said gaming is the focal point of its entertainment strategy but analysts said the investment ...
Campaign Media Awards 2007: Finalists
23 Nov 2007
Brasca MEDIA AND ENTERTAINMENT Title: The Mail On Sunday Brand Stewardship Media agency: Starcom ...
Linde Werdelin unveils safe ski watch in cinema push
20 Nov 2007 | by Nikki Sandison
The ad unveils Linde Werdelin s Land Instrument, which is a digital tool for guidance, protection and entertainment while skiing, mountaineering or fitness training. Its features include: an altimeter, which monitors the altitude levels of your trip; temperature readings with warnings to prevent frostbite; and a ...
PlayStation poised to pitch
15 Nov 2007 | by Matthew Warren
Entertainment won Advertiser of the Year at Cannes in 2005. Sony Computer Entertainment America told TBWA ...
BSkyB and Sony award PSP video task to Glue
13 Nov 2007 | by Gareth Jones
LONDON - BSkyB and Sony Computer Entertainment Europe have appointed Glue as lead creative agency...The initiative, which rolls out across Europe next year, will allow PSP users to access a range of sports, entertainment, movie and music content on the move. The two companies are supporting the launch with a cross-media campaign targeting young consumers in key international territories. The pan ...
Sponsorship 2.0
07 Nov 2007 | by Ardi Kolah
their customers as audiences that need to be entertained from time to time. And similarly, broadcasters begin ...
OMD wins pan-Euro branded content account for PS3
25 Oct 2007 | by Ian Darby
LONDON - Sony Computer Entertainment Europe has appointed OMD International to handle its pan..., PlayStation 3 s broadband entertainment portal, through which gamers can download game upgrades ...
LG Electronics assesses Fulham FC sponsorship
11 Oct 2007 | by Ben Bold
research arm of sports and entertainment group IMG. ...
Persil launches Mr Men giveaway
10 Oct 2007
Persil has signed a deal with entertainment group and merchandising-rights holder Chorion to give
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
