04 Oct 2007
| by Alex Donohue
will roll out in other sectors, including travel, leisure and entertainment, following its debut on the Auto ...
02 Aug 2007
| by Alex Donohue
and entertainment executive at WPP, as its commercial director....by the company in 2000, and is a former chief executive of Ogilvy s 141 Worldwide Sports and Entertainment, where ...
10 Jul 2007
| by Darren Davidson
in an entertaining way. ...
08 May 2007
| by Mark Banham
consistent, honest approach projecting the Company s philosophy and values in an entertaining and unique ...
21 Mar 2007
| by Gareth Jones
video advertising resulted in new opportunities for entertainment companies looking to reach consumers ...
%, while 20th Century Fox s home-entertainment division boosted its spend by 126%. ITV spends less than 1 ...
16 Mar 2007
| by Joanne Payne
The six-figure sponsorship deal continues a seven-year relationship with Virgin Mobile and Yamaha, with the sponsorship now coming under the new entertainment and communications company. The Virgin Mobile cup will also get a makeover, relaunching as the Virgin Media Cup. The championship attracts a wealth of young ...
13 Mar 2007
| by Gareth Jones
convinced that viewers will seek out branded content that is both entertaining and relevant. Sky ...
02 Mar 2007
| by Jacquie Bowser
The new mobile site features a searchable 14-day news archive, as well as a breaking news SMS alert service and category-based news sections, including business, weather, entertainment and lifestyle. It is available free in Europe, Middle East, Africa and Latin America to all WAP-enabled mobile handsets ...
26 Feb 2007
| by Mark Banham
The new RA107 F1 car, which will be driven by Jenson Button and Rubens Barrichello this season, features a satellite image of the Earth, which replaces the advertiser and sponsor logos, in an initiative driven by Fuller s 19 Entertainment. The Brackley-based racing outfit will instead offer its sponsors ...
14 Feb 2007
| by by Joanne Payne
in a very engaging way. It allows the viewer/listener to be entertained first and foremost across ...