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Genie Group to launch next generation of online ads

will roll out in other sectors, including travel, leisure and entertainment, following its debut on the Auto ...

Powerboat P1 appoints O'Toole as commercial head

and entertainment executive at WPP, as its commercial director....by the company in 2000, and is a former chief executive of Ogilvy s 141 Worldwide Sports and Entertainment, where ...

Triumph launches viral film to promote Rocket bike

in an entertaining way. ...

Honda takes Advertiser of the Year at Cannes

consistent, honest approach projecting the Company s philosophy and values in an entertaining and unique ...

Top 100 online advertisers

video advertising resulted in new opportunities for entertainment companies looking to reach consumers ... %, while 20th Century Fox s home-entertainment division boosted its spend by 126%. ITV spends less than 1 ...

Virgin Media to sponsor Yahama British Superbike team

The six-figure sponsorship deal continues a seven-year relationship with Virgin Mobile and Yamaha, with the sponsorship now coming under the new entertainment and communications company. The Virgin Mobile cup will also get a makeover, relaunching as the Virgin Media Cup. The championship attracts a wealth of young ...

Press green button for the future

convinced that viewers will seek out branded content that is both entertaining and relevant. Sky ...

CNN Mobile signs Lexus Hybrid as relaunch advertiser

The new mobile site features a searchable 14-day news archive, as well as a breaking news SMS alert service and category-based news sections, including business, weather, entertainment and lifestyle. It is available free in Europe, Middle East, Africa and Latin America to all WAP-enabled mobile handsets ...

Honda shakes up F1 sponsorship with green awareness

The new RA107 F1 car, which will be driven by Jenson Button and Rubens Barrichello this season, features a satellite image of the Earth, which replaces the advertiser and sponsor logos, in an initiative driven by Fuller s 19 Entertainment. The Brackley-based racing outfit will instead offer its sponsors ...

Audi rolls out interactive music website for Roadster launch

in a very engaging way. It allows the viewer/listener to be entertained first and foremost across ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.