to remove filtersCoco de Mer appoints BigMouthMedia for digital drive
14 Dec 2007 | by Jacquie Bowser
concerns over working with the adult entertainment sector but in this case we didn t hesitate for a second ...
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Silver surfers claim bigger share of online population
18 Dec 2007 | by Nikki Sandison
of the 10 online brands with the youngest average age are entertainment sites and four are social networking ...
Profile: Making the connection - Niall O'Keefe, marketing director, PC World
12 Dec 2007 | by Jeremy Lee
computing and entertainment needs is slightly undermined by the strains of Wizzard's 70s festive tune I Wish...items, from entry-level PCs and cables to home-entertainment systems, while, in August, O'Keefe oversaw ... of the 'connected home' that really fires up O'Keefe. Banking on the PC becoming an entertainment hub, controlling ...
Optician hands its £6.2m brief to BLM
11 Dec 2007
, the company teamed up with Sony Pictures Home Entertainment to promote the launch of Spider-Man 3 on DVD ...
Dollond & Aitchison hands £6m media account to BLM
10 Dec 2007 | by Daniel Farey-Jones
agency RMG Connect. In October, the company teamed up with Sony Pictures Home Entertainment to promote ...
HMV.com launches light-hearted Christmas gift guide
05 Dec 2007 | by Staff
-step system as part of the music and entertainment store's seasonal digital marketing push.
Huggies creates web viral for toddler nappies promotion
23 Nov 2007 | by Alex Donohue
enabling consumers to interact with the brand in an entertaining and relevant way, the movie star viral isn ...
The Work: New Campaigns - The World
23 Nov 2007
campaign Client: Sony Computer Entertainment America Brief: Promote the multifunctional capabilities ... , but as something that delivers high-energy entertainment. As well as showcasing PlayStation 3's games ... of the games console market. Under the theme "Universe of entertainment", the TV spots use spectacular ...
Beyond advertising
23 Nov 2007
content division Gum, TBWA has its brand entertainment agency Stream\. It's likely that ad agencies ... , and that brand experience - everything from the seat cover and carpets to the in-flight entertainment system ... figures such as Sir Alex Ferguson and entertainment shows such as Innovators, featuring entrepreneurial ...
Sector Insight: Computer retail - PC proliferation opens channels
21 Nov 2007 | by Jane Bainbridge
of a home's communications and entertainment equipment. And with greater penetration - 76 ... and computers are in a good position to take more consumer entertainment spend as they can assume the roles ... business tool with entertainment capability to an entertainment centre with spreadsheets ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
