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Profile: Making the connection - Niall O'Keefe, marketing director, PC World

computing and entertainment needs is slightly undermined by the strains of Wizzard's 70s festive tune I Wish...items, from entry-level PCs and cables to home-entertainment systems, while, in August, O'Keefe oversaw ... of the 'connected home' that really fires up O'Keefe. Banking on the PC becoming an entertainment hub, controlling ...

The Work: New Campaigns - The World

Client: Russ Johnston, executive vice-president, home entertainment and business solutions group ...

Digital brief: Buongiorno relaunches its Blinko brand

with the strapline 'Love entertainment, love Blinko'. The branding was created by Turquoise.

Media: Double Standards - 'No doubt innovation is alive and well in the UK'

MARTIN BOWLEY - CHIEF EXECUTIVE, PITCH ENTERTAINMENT - Briefly explain what your company does ... , and Pitch Entertainment's launch of Red Dwarf content on mobile, something more concrete is now happening ... at the company involve? I'm the chief executive at Pitch Entertainment, and my role is to apply traditional ...

The Work: New Campaigns - UK

SONY - MEET THE ENTERTAINERS CREDITS Project: Meet the entertainers Client: Sony Computer Entertainment Europe Brief: Illustrate that PlayStation 3 is an entertainment supercomputer Creative agency ... 's wealth of technical capabilities. The 60-second ad features a series of entertainers, including a ...

Campaign Media Awards 2007: Finalists

Brasca MEDIA AND ENTERTAINMENT Title: The Mail On Sunday Brand Stewardship Media agency: Starcom ...

PROFILE: Paul Fox, Head of PR and citizenship, Microsoft EMEA

. It was an exciting time. Excitement has followed Fox around. At 35, he has been head of comms at the Entertainment ... for it. I d like to think that s what people see in me. 2000 Head of PR, Entertainment and Devices Division, Microsoft EMEA 1997 Corporate comms director, Infogrames Entertainment 1995 ...

ONLINE SPECIAL: ENTERTAINMENT PR... Even B movies get buzz online

entertainment PR specialist. Online is also cheap compared with other media, such as TV and outdoor ... to offer more opportunities though. Dan Noy, acc ount director at online entertainment specialist JAM ... Line Cinema. The agency is posting news, clips and stills on mainstream and specialist entertainment ...

Sector Insight: Computer retail - PC proliferation opens channels

of a home's communications and entertainment equipment. And with greater penetration - 76 ... and computers are in a good position to take more consumer entertainment spend as they can assume the roles ... business tool with entertainment capability to an entertainment centre with spreadsheets ...

‘How to’ guide VideoJug turns to Idea Generation

VideoJug.com has handed the entertainment specialist agency a retainer to position the website as a source of expertise and advice on any subject. VideoJug, which launched in September 2006, features more than 30,000 wholly owned how to videos, which are produced in-house in the start ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.