3UK to launch £15m repositioning campaign
28 Sep 2007 | by Gareth Jones
s communications, entertainment and information services, as well as its rapidly expanding its UK store network ...
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Social networking site for marketing professionals launches
28 Sep 2007 | by Alex Donohue
and entertain. The privately owned company, which was set up for the purpose of developing social networks ...
Cowell makes number three in US TV rich list
28 Sep 2007 | by Staff
s on screen American Idol host and E Entertainment presenter Ryan Seacrest appears at number sixteen ...
Warners Brothers seals multimillion-dollar entertainment deal
28 Sep 2007 | by Iain Akerman
with two Abu Dhabi companies to create a media, entertainment and production hub in the UAE's capital city....of video games. The Warner Brothers Home Entertainment Group will also provide expertise to help build ... the depth of our commitment to building Abu Dhabi in a holistic way -- bringing the best in entertainment ...
Media Forum: Is Dave vital for Freeview?
28 Sep 2007 | by Alasdair Reid
Will entertainment launches change Freeview's image?...general entertainment channel. And that s not all. From 15 October, it will be adding Dave - a repurposed ... more quality entertainment content from the launches of Virgin 1 and Dave. Virgin is a compelling brand ... a strong positioning around entertainment. It helps to ensure it s the choice for people who don ...
Media Perspective: ShortList surprises everyone and offers a real ad alternative
28 Sep 2007 | by Ian Darby, ian.darby@haymarket.com
, but it's substantially more sophisticated and text-heavy than its weekly entertainment magazine rivals ... men's staples of sport, entertainment, health and fitness. The fleshpot count is low compared ...
Naked in content launch
28 Sep 2007 | by Ian Darby
Naked Communications has created a new content company called Naked Ventures, which will work on developing properties for clients across music, television and digital channels. It has hired Matt Jagger, a director of Universal Music Group, to lead the new business. Jagger is an entertainment lawyer ...
Media: Lifeline - Heat
28 Sep 2007
February 1999: Emap launches Heat, a weekly entertainment magazine for both men and women, edited by Mark Frith. Despite a £5 million marketing blitz, its debut Audit Bureau of Circulations figure is a distinctly underwhelming 65,522. February 2000: With the magazine still underperforming one year on, Emap ...
The Work: Private view
28 Sep 2007
for Cadbury Dairy Milk (2). The sponsored entertainment that's so much better than sponsoring Corrie ...
Meribel Ad Festival: Marketing Services Cristal
28 Sep 2007 | by Catherine Michaud, Chairman, Marketing Services Cristal
creation" units, because content can engage emotions (as well as entertain) and therefore bring brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
