to remove filtersLG agrees global deal with F1
24 Nov 2008 | by Fiona Ramsay
with major sports and entertainment events to drive brand awareness with younger customers. The deal follows ...
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HMV to roll out reward card
09 Dec 2008 | by Miranda Fitzgerald
LONDON - Home-entertainment retailer HMV hopes to drive customer loyalty with the launch of a
Sampling a product versus experiencing the brand
18 Nov 2008 | by Mary Cowlett
they need to achieve? Gemma Newland, managing director of brand entertainment agency Stream, thinks not ...
Inbox scoops 3M's digital account
11 Nov 2008 | by Jacquie Bowser
strategy will be about using digital channels to engage, interact with and entertain this already expanding ...
New Jamie Oliver homewares line backed by direct campaign
04 Nov 2008 | by Joe Thomas
as reflecting Oliver's 'relaxed approach to eating, entertaining and enjoying life'. It will encompass categories such as 'gather and share' for relaxed entertaining, candles, and 'make and grow' educational ...
MySpace users raise money for charities with innovative app
28 Oct 2008 | by Dan Leahul
, entertainment and content at MySpace International, said: "Social action on the web is a thriving environment ...
Big Awards 2008: Media & Entertainment
24 Oct 2008
Mark Cridge, chair of Digital jury. MEDIA ENTERTAINMENT - DIGITAL WINNER Title ... MEDIA ENTERTAINMENT - DIRECT WINNER Title: Assassin Client: Saatchi Saatchi Brand: New ... : Alice Tonge Designer: Kevin Price Producer: Nick Reeves MEDIA ENTERTAINMENT - OUTDOOR WINNER ...
Big Awards 2008: Time for the Big Awards? - You be the judge
24 Oct 2008
entries for the Media and Entertainment category included a number of self-promotion films. The problem ...
Krypton Factor returns to ITV in ad-funded deal
13 Oct 2008
' entertainment division. Julian Smith, the planning account director at ITV, said: "This is the biggest ad ...
The Direct Approach: Embrace the moving image
10 Oct 2008 | by Dan Douglass, Meteorite
Consumers have a thirst for video entertainment, and will happily watch brand-related content...are consumers saying: "Persuade me, and then I'll buy from you." They are saying: "Entertain me, then I ... : entertainment plus data equals results. The direct marketing industry needs to wake up to the fact that it is in the business of entertaining consumers. And engaging them by embracing the moving image. Through broadband ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
