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LONDON - Endemol, Conker Media and Big Balls Films are the early market leaders in the nascent realm of British online entertainment production, according to a study by Futurescape.
WINNER Title: Cookalong With Gordon Live Media agency: OMD UK Media director: Adam Skinner Media planner: Sean Cannon Creative agency: 4Creative Creative director: Brett Foraker Account director: Jo Potter Account planners: Andrew Quin, Sam Turley (Michaelides Bednash) Client: Channel 4 Brand:...
LONDON - Xbox 360 is aiming to cash in on the relative success of DVD sales during a recession by promoting itself as a home-entertainment system.
Harrah's Entertainment has appointed Zenith Media as its US agency of record in a move to consolidate its entire media planning and buying under one roof.
LONDON - In the UK there were 555 summer festivals, attended collectively by more than 3m people - a highly lucrative audience with which an unprecedented number of brands are seeking to connect. While any marketer or agency will say brands need to enhance the festival experience rather than detract...
"Nike pretty much wrote the book when it comes to digital marketing, and the Cesc Fabregas Show is no disappointment. Built on a short series of programming around Cesc's view on life, football and other vital issues, the beauty of this work is the sheer effort of production and execution. Using the...
LONDON - BBC Worldwide, the commercial arm of the BBC, has launched three new idents for BBC Entertainment.
LONDON - IPC's flagship music brand NME has secured a deal with Virgin Atlantic to provide content for the airline's in-flight entertainment channel and magazine.
LONDON - BBC Worldwide has appointed Target Entertainment's marketer Clare Vincent to the new position of vice-president, marketing.
LONDON - Crackit Productions editor Paul Murray is to join Scottish broadcaster stv in the newly created role of head of entertainment and factual from 20 October.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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