to remove filtersHMV to roll out reward card
09 Dec 2008 | by Miranda Fitzgerald
LONDON - Home-entertainment retailer HMV hopes to drive customer loyalty with the launch of a
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Coty substitutes Zinedine Zidane for Chelsea's Cech
09 Dec 2008 | by Ed Kemp
Former World Player of the Year and FIFA World Cup Winner Zidane had been the face of Active Skincare since 2005, when he appeared in a series of global advertising campaigns across men's lifestyle and entertainment magazines. Cech, 26, arrived at Stamford Bridge in the summer of 2004 from French club Rennes ...
Older people can be disenfranchised by celebrity-fronted ads
09 Dec 2008 | by Joe Thomas
on hard fact rather than celebrity endorsement. Humour and entertainment it would seem, come secondary ... of today's advertising was patronising and 64% believed most ads were trying too hard to entertain and were ...
Choosing the right brand ambassador
09 Dec 2008 | by Alex Brownsell
at entertainment group Chorion. 'In the downturn, many consumers are looking for a safe haven, and things were ...
Brand Health Check: Gordon Ramsay
09 Dec 2008 | by Joe Thomas
and entertaining. The expertise and entertainment factor is the reason consumers buy into the Ramsay brand. Tana ...
Marketing abroad: Further afield
09 Dec 2008
, where companies are willing to pay top rates for advertising and corporate entertainment ... PREPARATIONS Gemma Newland, managing director of brand entertainment agency Stream, on how to hold events ...
Barbie court win to force Bratz off the shelves
05 Dec 2008 | by Miranda Fitzgerald
anniversary next year, appears to have won the battle against her younger rival, MGA Entertainment's Bratz...Following a four-year legal-dispute MGA Entertainment has been ordered to remove its entire range ... for Barbie.' MGA Entertainment will be required to destroy all moulds and plates used to make the dolls ... MGA Entertainment reinvent itself and ride out the storm.' ...
Bowley hired as managing director of Digital Cinema Media
03 Dec 2008 | by Jeremy Lee
Bowley joins from mobile entertainment company PlayPhone where as chief executive he was responsible for its operations across EMEA. He takes up his new role on 1 February. Bowley said: Cinema continues to be an increasingly powerful medium with cinema admissions increasing, and despite the tough ...
Brand health check: Tesco
02 Dec 2008 | by Ed Kemp
to entertainment and rediscover that charming tone of voice. Differentiate ads from those of other value retailers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
