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Cupid and Fate reprise Match.com ad roles

is entertaining and motivating, urging people not to wait for Cupid and Fate in their quest for love and visit ...

Xbox, Sky and BT Vision fight for digital home front

LONDON - Consumer electronics companies and broadband companies are vying to dominate the home-entertainment...many sectors are suffering a fall in consumer spending, those eager to create the digital-entertainment ... entertainment. No longer content for Xbox to be 'just' a games console, last week Microsoft introduced New Xbox ... -on-demand-style services,' says Microsoft UK head of gaming and entertainment Stephen McGill. 'Consumer demand for a ...

The Marketing Profile: Matt Webb of Hamleys

has about five costumed entertainers in store, but Webb intends to raise the bar with its theatrical ...

LG agrees global deal with F1

with major sports and entertainment events to drive brand awareness with younger customers. The deal follows ...

Xbox positions itself as low-cost home entertainment

by promoting itself as a home-entertainment system....Last month, a study by the British Video Association revealed that consumers were turning to home entertainment for low-cost escapism during the downturn (Marketing, 22 October). According to the report, 51.7m ... 6.5% year on year. Xbox is understood to be looking at deals with several home-entertainment brands ...

The Week in marketing: 11 November 2008

and entertainment subjects, and the brand as a 'perfect fit'. Pictured is a booth in one of the galleries decorated ...

Is the season of goodwill over?

bubbly in millionaire hotspots is beyond the corporate entertainment budget of most marketers. However ...

Disney to sponsor Speaking Clock with voice of Tinker Bell

Normal 0 The entertainment group has signed a three-month deal to sponsor the service, a move designed to generate buzz surrounding next month's DVD and Blu-ray release of cartoon 'Tinker Bell'. The Speaking Clock was previously sponsored by watch brand Accurist, but in August the company ...

DVD sales spike fuelled by 'low-cost escapism'

LONDON - Consumers are turning to home entertainment as a low-cost form of escapism in the economic...of hardship, consumers turn to home entertainment and cinema for comfort,' said Lavinia Carey, director ...

Girls Aloud among celebs to star in Nintendo ads

laughing and entertained -- the different DS colours mean we never get them mixed up too!" Dawn Paine ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.