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The Week in marketing: 11 November 2008

and entertainment subjects, and the brand as a 'perfect fit'. Pictured is a booth in one of the galleries decorated ...

City Republic: Brave Scots battle for Bank of Scotland

to be the first to entertain new US president Barack Obama. Don't be surprised if he heads off to Beijing first ...

Seat drivers given the finger in Ibiza SC cinema push

humorous, fun bit of entertainment. "It will run alongside films playing to a mature audience and I ...

Topgear.com relaunches with more content for potential car buyers

we've managed to create a site that is both useful and entertaining." US digital agency Cuban ...

Unopened direct mail rates fall in 2008

.06 24.14 65.88 4 Household equipment 6.85 18.45 33.78 5 Entertainment and media 4.11 11 ... Finance 37.74 3.16 2 Mail order 20.68 4.49 3 Charities 18.28 3.14 4 Entertainment ... and transport 7.83 1.02 5 Entertainment and media 6.45 0.58 6 Retail 3.99 0.22 7 Household ...

Fiat bounces Grande Punto in latest TV campaign

that introduces the strapline 'Engineered to entertain'.

Zara Phillips stars in Land Rover eventing viral

to drive debate, whilst providing entertainment." ...

Thelondonpaper launches Fiat 500 giveaway

, entertainers and the chance to win further prizes including another Fiat 500. Elena Bernardelli, Fiat UK ...

Power 100 Marketers of 2008: 1-50

for cable group NTL, where he rose to marketing director. Bluff, well-spoken and entertaining, Davies ... British Gas in the first TV push for its Hometeam service. An avid sports fan, Peake enjoys entertaining ...

Power 100 Marketers of 2008: 51-100

Sony as an entertainment company rather than a hardware manufacturer. In addition to brand marketing ...

 

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