to remove filtersBrand health check: Tesco
02 Dec 2008 | by Ed Kemp
to entertainment and rediscover that charming tone of voice. Differentiate ads from those of other value retailers ...
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Top 10 Marketing moments of 2008
17 Dec 2008 | by Nicola Clark
entertainment was on the rise, with record sales of DVDs and video games as money-conscious consumers battened ...
The Week in Marketing: 2 December 2008
02 Dec 2008 | by Staff
Entertainment. Charities face dearth Charities will be hit by a multi-billion-pound shortfall as sponsorship ...
Tango takes on 'political correctness' in latest campaign
24 Nov 2008 | by Joe Thomas
-the-edge" antics that are set to entertain consumers as well as galvanise their support.' The campaign kicks off ...
The Work: New Campaigns - The World
14 Nov 2008
and lesbian potential customers. Paris Las Vegas, owned and operated by Harrah's Entertainment, is themed ...
The Work: New Campaigns - UK
14 Nov 2008
of view. It takes the viewer on a journey backstage, where a variety of different entertainment acts ...
The Week in marketing: 11 November 2008
11 Nov 2008 | by Staff
and entertainment subjects, and the brand as a 'perfect fit'. Pictured is a booth in one of the galleries decorated ...
Music: The brand band love-in
07 Nov 2008
increasing amounts of money in various entertainment properties because the same digital technology that has ... is a consultant in alternative marketing strategies and brand partnerships in the entertainment ...
The Work: Private View
07 Nov 2008
I think there is a new Bond film out. I could be wrong but that Daniel Craig is everywhere. Entertaining us (not) on Jonathan Ross, pouting down from posters and staring in Sony's (5) TV ad for HDTV. This spot is beautiful for its simplicity. Close-up on Craig (so far, so good), pull out to a midshot ...
Pepsi campaign uses QR mobile phone codes
04 Nov 2008 | by Caroline Lovell
Britvic and PepsiCo plan to put the QR codes on 400 million cans and bottles. Consumers can take a picture of the code with their mobile phone camera, which will automatically redirect them to a WAP site. Here, they will receive entertainment, or a kick, on their mobile phone. The prizes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
