Recession-busting revenue streams
18 Nov 2009 | by Steve Hemsley
opportunities to clients. In October, ITV Studios Global Entertainment launched a direct-to-consumer Coronation ...
LONDON - Havas Sports & Entertainment has won the 19-month brief to handle the marketing behind...0 The appointment of Havas Media's global sports and entertainment communication network ends a ... Portelle, general director of Havas Sports Entertainment France, said he was "proud" to be representing ... of this major international sporting bid". Havas Sports Entertainment consists of 400 professionals ...
opportunities to clients. In October, ITV Studios Global Entertainment launched a direct-to-consumer Coronation ...
- no mean feat as several entertainers from previous ceremonies and your humble correspondent can testify.
McGill, head of Xbox and entertainment at Microsoft UK, says the brand will continue promoting the console as a complete entertainment provider, with the aim of expanding its market beyond core gamers ... says: "Last Christmas, we had a multimedia campaign talking about the broader entertainment ...
to beat. Keith Impey Chief executive Havas Sports Entertainment Keith Impey, chief executive of Havas Sports Entertainment, is keen to emphasise that his client EDF Energy has supported London 2012 ...
no shortage of partners,' says Steve Martin, chief executive at M C Saatchi Sport Entertainment. 'The middle ... brands' appetites for innovative and entertaining sports properties. Barclays leapt at the chance to tie ... in the event,' says Mike Parker, director at Velocity Sports Entertainment. 'It has been working hard since ...
Of course, some advertisers have always taken a more short-term approach and direct response clients run their campaigns based on a daily or weekly return on investment. And then there are retail advertisers who have to fill stores by the weekend or entertainment marketers who need bums on seats for one ...
promoted to the role of president of IGN Entertainment. ( From Media Week ) Tim Bleakley , managing ...
Agency boosts relationship with Merlin Entertainments....Merlin Entertainments Group has appointed Farm to handle the 2 million ad account for the London Eye. The agency won the account following a five-way pitch. The London Eye previously worked ... 's relationship with Merlin Entertainments Group, formed after Merlin and the Tussauds Group merged in 2006 ...
. After a hugely entertaining showdown with management, Sanders wins and is asked never to stoop ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.