no shortage of partners,' says Steve Martin, chief executive at M C Saatchi Sport Entertainment. 'The middle ... brands' appetites for innovative and entertaining sports properties. Barclays leapt at the chance to tie ... in the event,' says Mike Parker, director at Velocity Sports Entertainment. 'It has been working hard since ...
Entertainment remains a big part of experiential activity, especially for brands targeting the under-35s ... the idea back to life for the festival season, with musicians and DJs offering entertain ment. Consu mers ...
Seven Things You Should Know about E-Publishing Ever since Johan Gutenberg invented the printing press, mass distribution of the written word has been used to inform, educate, entertain, and enlighten the world. Publishing on printed materials has worked well for centuries, but the advent ...
advertising Entertainment and media brands dominated online advertising in 2008, spending nearly 80m ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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