to remove filtersJeremy Clarkson's Top Gear VW ad guilty of breaking Ofcom rules
10 Nov 2009 | by Ian Darby
, which featured a man shooting himself in the head. It said: " Top Gear is an established entertainment ...
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Brands begin to dance to the tune of social media
02 Dec 2009 | by Adam Woods
-called internet linkerati' in general. You have to be good, funny, entertaining and controversial,' says ...
Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
no shortage of partners,' says Steve Martin, chief executive at M C Saatchi Sport Entertainment. 'The middle ... brands' appetites for innovative and entertaining sports properties. Barclays leapt at the chance to tie ... in the event,' says Mike Parker, director at Velocity Sports Entertainment. 'It has been working hard since ...
Publicis Groupe and Microsoft form mobile marketing partnership
23 Sep 2009 | by Noel Bussey
industry verticals: luxury, retail, entertainment, automotive, travel and financial services. The deal ...
And in the real world... M&S, Jaguar Land Rover, Google, Disney and more
01 Sep 2009 | by Kate Nettleton
for Marvel Entertainment, whose stable includes characters such as Iron Man and Spider-Man. The deal could ...
Marketing's Experiential Marketing League Table 2009
13 Aug 2009 | by Robert McLuhan
Entertainment remains a big part of experiential activity, especially for brands targeting the under-35s ... the idea back to life for the festival season, with musicians and DJs offering entertain ment. Consu mers ...
Volkswagen 'efficiency idents' by DDB London
23 Jul 2009
In line with the current 'VW efficiency' campaign, the idents feature entertaining scenarios based on the economical technologies, including the Direct Shift Gearbox and BlueMotion. The four 15-second idents characterise the efficient technologies of VW cars featuring the BlueMotion elephant who uses little fuel to go ...
Swiftcover to insure musicians after Iggy Pop ad banned by watchdog
29 Apr 2009 | by Hadassah Nymark
in the entertainment industry. Axa UK said the ad intended to convey the efficiency and ease of its online car ... noted the use of a well-known musician and member of the entertainment industry to promote Swiftcover ... who work in entertainment and that this was a common exclusion applied by most insurers. However ...
Renault to focus on mass-market
15 Apr 2009 | by Alex Brownsell
entertainment website, Renault.tv. The site features content based on its partnerships with F1 and London ...
Renault commits to mass-market brand position
09 Apr 2009 | by Alex Brownsell
is from a first or second marriage. Last week, Renault rolled out its online branded entertainment ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
