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Sony Centres 'christmas' by TBWA London

The ad, following on from Sony s recent TV trade-in campaign featuring Alice Cooper, demonstrates how Sony Centres give consumers the total Sony experience across all Sony entertainment divisions. ...

Sony makes 3D priority in 2010 strategy

The entertainment company said it would launch 3D-related products for the home, including TV, Blu-ray Disc players/recorders and 3D gaming on PlayStation3. It has a target revenue from 3D-related products of more than one trillion yen by 2013. The plans form part of its plans under its new executive ...

Microsoft brings Zune and social networks to Xbox Live

The new Xbox Live update tomorrow brings Facebook, Twitter, Last.fm and instant-on HD Zune video service to the Xbox 360 console. A new Zune Video service will also be made available with this update. This will be the first time the Zune entertainment brand is launched outside of the US. It includes films from MGM ...

Nintendo agrees England rugby deal

entertainment to the home of English rugby, Twickenham Stadium.

Russell Goldsmith, markettiers4DC - Be a leader in branded video

on the creation of content that is entertaining and interesting for the viewer while also fulfilling commercial ... , as long as it is entertaining, educational or informative. Laphroaig Whisky , which first ventured ...

Chris McCafferty, Shine Communications - Don't get lost in definitions

to amuse and entertain. The bottom line is people are choosing to watch it; they are talking about ...

Sony 'make.believe' by 180 Los Angeles

to merge the brand's entertainment and electronics divisions for the first time in the company's history.

LG breaks £3m 'freedom' ad campaign for LED TV

The brand's TV marketing manager, George Mead, says the TV, print and online campaign aims to promote LG Electronics as refreshing and sophisticated'. The campaign, created by RKCR/Y R campaign has the strapline: Welcome to seamless entertainment' and highlights the Bluetooth and LED technologies available ...

Google to enable music downloads

for the major entertainment companies this year. Sky has just launched online music service, Sky Songs, which ...

Microsoft retains field marketing agency CPM

Entertainment and Devices Division. The CPM Microsoft team will visit around 1,300 stores to drive sales of Xbox ...

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