to remove filtersCustomer's tweet inspires Air New Zealand ad campaign
22 Oct 2009 | by Jacquie Bowser
, wine and entertainment), and their recommendations for LA and New Zealand. Air New Zealand hired ...
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Brands harness the power of online games to engage with consumers
17 Nov 2009 | by David Benady
is not enough - the game has to be entertaining in its own right. Moreover, even when the game format ...
National Trust branded products will champion 'Britishness'
13 Oct 2009 | by Amy Golding
and leisure and entertainment. The first step in the programme was the launch of a food and drink range ...
Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
no shortage of partners,' says Steve Martin, chief executive at M C Saatchi Sport Entertainment. 'The middle ... brands' appetites for innovative and entertaining sports properties. Barclays leapt at the chance to tie ... in the event,' says Mike Parker, director at Velocity Sports Entertainment. 'It has been working hard since ...
Farm lands £2m London Eye brief
30 Sep 2009 | by Sara Kimberley
Agency boosts relationship with Merlin Entertainments....Merlin Entertainments Group has appointed Farm to handle the 2 million ad account for the London Eye. The agency won the account following a five-way pitch. The London Eye previously worked ... 's relationship with Merlin Entertainments Group, formed after Merlin and the Tussauds Group merged in 2006 ...
Brands stage more modest events closer to home
14 Sep 2009 | by Sarah Crawley-Boevey
to entertain your guests. If you have a day in Birmingham, you have to factor in the cost of supplying entertainment.' Opinion is split across the industry on whether the convenience and cost of hospitality ...
Merlin Entertainment appoints MediaCom to €20m European media
07 Sep 2009 | by Anne Cassidy
LONDON - MediaCom has won the €20 million pan-European media account for Merlin Entertainment.... Andy Davies, the commercial services director for Merlin Entertainments, said: "This is an exciting ...
Virgin Atlantic to offer John Lewis vouchers for return flights
03 Sep 2009 | by Alex Brownsell
and entertainment in the sky, our passengers can now treat themselves to gifts from John Lewis, or extra food ...
Marketing's Experiential Marketing League Table 2009
13 Aug 2009 | by Robert McLuhan
Entertainment remains a big part of experiential activity, especially for brands targeting the under-35s ... the idea back to life for the festival season, with musicians and DJs offering entertain ment. Consu mers ...
London Eye rebrands as Merlin Entertainments
12 Aug 2009 | by Jeremy Lee
LONDON - The London Eye is being rebranded The Merlin Entertainments London Eye in a bid to promote
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
