IGN Entertainment relaunches AskMen
08 Dec 2010 | by Katherine Levy
IGN Entertainment has unveiled a new look for the men's lifestyle website AskMen for the first time since its launch in 2008.
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Profile: Ann-Marie Thomson, international head of media, Syco TV/Syco Music, Sony Entertainment
16 Dec 2010 | by Kate Magee
As The X Factor ends for another year, the head of media for Simon Cowell's Syco group is preparing for the show's US launch. Kate Magee reports.
Entertainment: Five ways to get into gaming
08 Dec 2010 | by Peter Hay
Video game launches are becoming as high profile as film premieres. Peter Hay looks at how to capitalise on gaming's growing popularity.
Paramount Home Entertainment brings in Eulogy for additional comms support
01 Dec 2010 | by Matt Cartmell
Paramount Home Entertainment has brought in Eulogy for extra PR support as it prepares for a bumper 2011.
Entertainment trends: Viewing the viewers
30 Nov 2010 | by Karen Wise
Younger viewers have been quick to embrace emerging online viewing platforms, with over half of 16-21 year olds using TV catch-up services, according to a new study from Brand Driver.
Media Awards 2010: Best Media and Entertainment Campaign
19 Nov 2010
JOINT WINNER Title: Supernatural: 'Lucifer Is Coming' Duration period: December 2009-February 2010 Media agency: Manning Gottlieb OMD Media director: n/s Account director/media planner: Mark Halliday Creative agency: Candyspace Media Creative director: Katy Delahay Account directors: Tom Thorne,...
Ford draws up branded entertainment strategy
16 Nov 2010 | by Alex Brownsell
Ford of Britain is revamping its marketing strategy in an effort to strengthen its appeal as a trusted car marque.
Campaign Big Awards 2010: Media & Entertainment winners
28 Oct 2010
View all of the winning campaigns from the Media & Entertainment category.
Living to become Sky Living as part of new entertainment offering
25 Oct 2010 | by Maisie McCabe
Sky is to rebrand Living, the channel bought as part of Virgin Media Television in July, as Sky Living as part of a new push to promote its entertainment programming.
Campaign: Entertainment - Pets get the cream in Regent's Park
15 Oct 2010 | by Cathy Bussey
Campaign: K99 Client: Boomerang PR team: Cow PR Timescale: May-July 2010 Budget: £40,000 Boomerang, the animal-themed cartoon TV channel, hosted its second Boomerang Pets Party in Regent's Park on 24 July. Despite free admission, footfall and awareness was lower than anticipated in the previous...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
