to remove filtersCREATIVE STRATEGY: Lynx makes social media work as hard as any TV ad
18 Nov 2010 | by Simon Kershaw
media game with some consideration. Lynx has always understood the value of entertainment and humour ...
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Christmas and Boxing Day break online retail records
27 Dec 2010 | by Staff
websites in the UK yesterday, with consumer electronics and entertainment sectors also performing well ...
FMCG brands increase online ad expenditure
05 Oct 2010 | by Sarah Shearman
advertising by FMCG brands was surpassed only by the expenditure of the media, entertainment and finance sectors. Media and entertainment brands contributed 14.4% of total spending online, compared with 13 ...
Q&A: Jim Stengel - Shared wisdom
14 Sep 2010 | by Kim Benjamin
with now starts by looking at how consumers are being entertained and where they are seeking ...
Beckhams get intimate in ad for perfume launch
10 Sep 2010 | by Loulla-Mae Eleftheriou-Smith
underwear. David Beckham is also soon to become the brand ambassador for the global sports entertainment ...
Trading Places: This week's people moves in advertising, marketing and media
10 Sep 2010 | by Staff
EMEA has appointed Andrew Lord , the managing director of Fuse , the sports and entertainment unit ...
Brand Health Check: Lynx
08 Sep 2010 | by Jeremy Lee
is entertaining the boys. However, somehow the magic has been lost. Lower-cost brands are stealing market share ...
Huggies 'little bundle of laughs' by JWT Entertainment
27 Aug 2010
JWT Entertainment, the content production unit set up by JWT London earlier this year, has created
Huggies launches stand-up comedy branded content
19 Aug 2010 | by Alex Brownsell
The campaign, created by JWT Entertainment, will feature clips of stand-up comedy from Father Ted star Ardal O Hanlon, plus up-and-coming comics Kerry Godliman and Lucy Porter. The footage was filmed ... of JWT Entertainment, added: "We created the campaign based on the idea that people are concerned about ...
Unilever 'Mad Men' by Mindshare Entertainment
13 Aug 2010
The vignettes, created by Mindshare Entertainment, show how a fictional 1960s ad agency, SmithWinterMitchell, develops campaigns for the six Unilever brands. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
