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Haymarket's Rupert Heseltine on his first year in office

in the last year, through a tie-up with FremantleMedia Enterprises and Syco Entertainment. Closely aligned ...

Opinion: Will focusing on branded content help put the fun back into Ford?

The automotive manufacturer has drawn up a branded entertainment strategy to coincide...they settle for', associating the brand with genuinely entertaining content might be a good idea. It may have ...

Editor's comment: Ford wants us to get engaged

that entertains. The idea is that by adding value to the online experience, consumers will volunteer to spend time ...

Ford draws up branded entertainment strategy

pitch involving several prod-uction and entertainment companies. Although Ford remains the biggest ...

Editor's comment: Microsoft's controlling interest

Despite coming relatively late to market, Kinect has the potential to transform the in-home entertainment experience. It does away with a traditional controller in favour of the player's own body. It can track movements in real-time, recognise who in a room is participating, and respond to multiple voice ...

Paper Round (16 August) - Which clients are advertising in the national press?

the battleground for entertainment sales, which is now firmly occupied by supermarket chains. P O advertises ...

Sheffield Arena to become Motorpoint Arena

is renowned as one of the country s foremost entertainment venues. Taking the naming rights will provide us ...

Paper Round (10 August) - Which clients are advertising in the national press?

Films and entertainment are filling ad and editorial space in the nationals while Jennifer Aniston...Paramount's new release 'The Last Air Bender' is advertised across the national press ahead of previews today while Lionsgate's Sylvester Stallone action flick 'The Expendables' gets editorial coverage after its premier in London last night. Asda pushes hard to beat deals on entertainment ...

Paper Round (4 August) - Which brands are advertising in the national press?

the holidays with Warner Bros' 'Cats and Dogs' being advertised in The Sun and for those wanting to entertain ...

Brand Health Check: Top Gear

of the entertainment lexicon; familiarity breeds contempt. And so it seems that the Three 'Top Gear' Musketeers ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.