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Think BR: Innovating in service markets

, ensures that it owns the flight as entertainment experience space. When Virgin screens in-flight movies ... advantage. In the experience economy, customers need to be entertained, engaged and inspired. So how does ...

Trading places: this week's people moves

has promoted its futures sports and entertainment director Kevin Alavy to the newly created role of managing director of the division. As managing director of Initiative, Futures Sport + Entertainment (FS ...

Trading places: this week's people moves

broadcaster Nine Entertainment. ( Media Week ) DataXu , the US-headquarted demand-side platform, has ...

Think BR: The fear of missing out

it to create experiences that positively play on it. For example, Australian entertainment guide Citysearch ...

Trading Places: this week's people moves

. ( Campaign ) Marketing Twentieth Century Fox Home Entertainment has promoted its North America ... and chief marketing officer of worldwide marketing, will lead 20th Century Fox Home Entertainment's evolving ...

Trading places: this week's people moves

marketing manager for its entertainment titles, and has launched an image archive library containing tens ...

Trading places: this week's people moves

Joshua Schulman have left to pursue their own careers. (Marketing) Factual entertainment ...

Think BR: Who makes the brand choice in your house?

- and they are not far wrong. In 2010, Peppa Pig, the Entertainment One (eOne) brand, grossed over 200 million ...

Trading places: this week's people moves

and working with client marketing directors in sectors including retail, FMCG and entertainment. (Media ...

Aston Martin fends off Apple to be named coolest brand of 2011

Dom Perignon Drinks/Champagne 13 PlayStation Leisure Entertainment/Games Toys ... /Designer 16 Nintendo Leisure Entertainment/Games Toys 17 Vivienne Westwood Fashion/Designer 18 Agent Provocateur Fashion/Lingerie 19 Tate Modern Leisure Entertainment ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.