to remove filtersThe doorstep challenge: why some brands are ditching door-to-door, yet others are embracing the opportunity
26 Aug 2011 | by Oliver Luft
door-to-door operation, to talk directly to existing customers about their entertainment ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
-commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ...
CBS Outdoor and Absolute win Marketing Society Awards
07 Jun 2011 | by Maisie McCabe
Outdoor media owner CBS Outdoor won the award for B2B Marketing for its London Long Copy Challenge, which one judge called "the strongest and most entertaining entry" in the category. As part of the campaign, CBS Outdoor used its own sites on the Tube network, summarising books and films into 15 words ...
Marketing Society Awards for Excellence 2011: B2B Marketing
07 Jun 2011
strongest and most entertaining entry in this category'. HIGHLY COMMENDED iShares (Agency: M C ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
director for Xbox and entertainment has had a big year, not least in taking on Nintendo and Sony with a ...
Xbox dance game to sponsor Kylie tour
18 Feb 2011 | by Daniel Farey-Jones
with Kylie about different aspects of the show. Chris Lewis, vice-president interactive entertainment ... perfect fit for an entertainment brand like Xbox." ...
Editor's comment: Microsoft's controlling interest
03 Nov 2010 | by Gareth Jones
Despite coming relatively late to market, Kinect has the potential to transform the in-home entertainment experience. It does away with a traditional controller in favour of the player's own body. It can track movements in real-time, recognise who in a room is participating, and respond to multiple voice ...
YouGov expands in the US with acquisition of marketing consultancy
10 Aug 2010 | by Staff
entertainment and wealth sectors. Combined with YouGov's existing US operations the acquisition will double ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
. Convergent technologies deliver the chance to create entertaining experiences that offer deeper engagements ...
Doing the business
23 Jun 2010 | by Suzy Bashford
beings, too. They want to be entertained and engaged, not bored to death by dull messages with meandering ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
