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Vodafone leads way on branded content

. This creation of branded content - or brand entertainment as some specialists call it - is a potential goldmine ...

CIPR Excellence Awards 2005: 'Survival' competition drives new Phone Book - Consumer Relations

and radio stations to complete various tasks, including finding karaoke machines to entertain passers ...

Media Analysis: Mobile mags aim for higher quality

first customer title, Bites. It supports its entertainment and messaging WAP service of the same name ... -party content from fashion, music and entertainment brands will play an important role. He adds that potential ...

Technology: Gadget Revolution

, Apple has become as much a music or entertainment company as a computer manufacturer. BT Openworld ... entertainment experience. Seven years ago, if you got a piece of coverage in a national, you'd celebrate; now it ...

Hutchison 3G hires agency for '3' launch comms blitz

and entertainment services. Hardie said target audiences include the financial and technology media and analysts ...

INTERNATIONAL: ABC Euro RSCG to handle Vodafone entertainment job

for the company's mobile entertainment arm.

CAMPAIGNS: Orange sets up bespoke music event - Consumer PR

to an entertainment journalist in Belfast, the event and the PR around it were a 'shocker.' The feeling ...

Brands2Life to aid roll out of T-Motion WAP services

, financial news, music and entertainment,' she said. 'The challenge is to educate the marketplace ...

E-PUBLIC RELATIONS: Wired up Kids - Children are the new techno-savvy generation. So how do brands connect with them?

, the entertainment group does collect personal data for identification purposes, from visitors who register ... fickle, children demand high-end entertainment and instant gratification, with low-key branding ... the 50th anniversary of Snoopy, the agency helped Paramount Home Entertainment launch a feature ...

MEDIA BRIEFS: FT Mobile tunes in to tailored text news

The Financial Times and Carphone Warehouse have created a tailored text news service. FT Mobile users can choose from a selection of sectors, including media and entertainment, on which to receive daily bulletins, market reports and company news. Users are offered a choice of two WAP phone ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.