NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
an incredibly exciting evening of entertainment. Where do you think the NBA brand will be in the UK in five ...
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Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
promotions on its entertainment properties to drive women (18-49 years old) to the WIGS channel and build ...
Microsoft prepares MSN UK 'Best of now' campaign
22 May 2012 | by Sarah Shearman
The MSN push centres on a 60-second video, featuring a series of 3D graphics and a voiceover claiming that MSN stands for real-time technology and journalism. The clip, which breaks next week, will be shown as a pre-roll around ITVPlayer and 4oD content, and will be seeded across entertainment ...
Things we like
17 May 2012
for Best Entertainment Programme for their BBC Radio Humberside show, commercial radio was celebrating ...
What can the merging of TV and online bring?
17 May 2012
, and if it is successful, it could change the face of light entertainment in the UK. - Are there any limitations ...
Former Carlsberg marketer Roberts takes up cricket role
09 May 2012 | by John Reynolds
brief to reposition its Edgbaston stadium as a multipurpose entertainment venue.
BA unveils plans for giant screen in Olympic Park
04 May 2012 | by Loulla-Mae Eleftheriou-Smith
stage, live entertainment, short films and visits from Olympic and Paralympic athletes. Tickets ...
Wagamama installs Blippar technology for diners
03 May 2012 | by Sarah Shearman
looking for fun things to keep themselves entertained before and during their meal." Wagamama ...
Should owner rules change?
03 May 2012
the economies of scale they need to continue providing the public with entertaining and informative content ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
-commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
