to remove filtersUnilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
-commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ...
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Think BR: Innovating in service markets
29 May 2012 | by Rosemary Bayman and Claire Emes
, ensures that it owns the flight as entertainment experience space. When Virgin screens in-flight movies ... advantage. In the experience economy, customers need to be entertained, engaged and inspired. So how does ...
River wins brief to publish Co-op event magazine
01 May 2012 | by Nick Batten
entertainment for the family. The Village Magazine will be handed out to visitors at a number of Co ...
Trading places: this week's people moves
23 Mar 2012 | by Daniel Farey-Jones
broadcaster Nine Entertainment. ( Media Week ) DataXu , the US-headquarted demand-side platform, has ...
Think with Google: Which brands are getting online content right?
13 Mar 2012 | by Hamish Nicklin, Industry leader, creative agency at Google
People come to YouTube for one of three reasons: to be entertained, to be educated or to express...Now consider this in the context of 3bn video views and 60 hours of content uploaded to the site daily. It's safe to say that the world has a voracious appetite for content creation and consumption. Brands that can understand how to use this will win. Can your brand credibly create entertaining ...
Reebok set to relaunch controversial EasyTone shoes range
07 Feb 2012 | by Sarah Shearman
by M C Saatchi Sport Entertainment, is being used across Europe. In December 2010, the ASA banned ...
The DIY creative brands
20 Jan 2012 | by Adam Woods
of how great advertising works. It has to be entertaining and the brand has to be integral. Third ...
Top trends for marketers from CES 2012
18 Jan 2012 | by Eric Bader, president and chief strategy officer, worldwide, Initiative
. 2. In-car technology This is not solely about entertainment. There are powerful applications ...
Turkey of the Week - Saatchi & Saatchi/Weight Watchers
12 Jan 2012
of entertainment, but I'm not sure that this one hits the spot or is clear as to what brand it is advertising." ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
entertainment and creativity to the sector. 'There is no sign of the campaign wearing out,' he insists ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
