to remove filtersLG Mobile targets style-conscious consumers
03 May 2012 | by Matthew Chapman
entertainment division was switching its focus away from families to the design-savvy, "uncompromising seeker ...
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The Social Monitor: Mobile hands social power to its users
09 May 2012 | by Marketing, with Yomego
in content specifically designed for social channels. The best strategies consistently entertain audiences ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
-commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ...
LG seeks 3D TV boost with strategy shift
01 May 2012 | by Matthew Chapman
LG is switching the focus of its home entertainment division away from families towards an early.... George Mead, head of consumer marketing for home entertainment at LG, said the brand spent 95% of [its ...
Sony Europe's sales and marketing roles to bear brunt of 1,000 job cuts
20 Apr 2012 | by Matthew Chapman
entertainment. The 10 regional divisions affected by the review are UK Ireland, France, Germany, Italy ...
Sony Mobile chief Pierre Perron on reviving the brand
28 Mar 2012 | by Matthew Chapman
entertainment experience" company, which is the essence of what we will be doing, even down to your watch ... products (as well as) content and entertainment capabilities around the product,' explains Perron ... down the complicated 'connected entertainment experience' concept into a more palatable 'play, watch ...
VIDEO: Keeping up with 'consumer appetite' is key to Sony's mobile success, says Perron
27 Mar 2012 | by Ben Hall
entertainment and it's moving very fast" Questioned on his advice to aspiring mobile marketers, Perron said ...
Editor's comment: Welcome - Sony Mobile launch adopts Bravia ethos
21 Mar 2012 | by Noelle McElhatton
money can buy. If Sony gets its mobile brand strategy right - its entertainment credentials ...
Sony Mobile readies 'made of imagination' global push
19 Mar 2012 | by Matthew Chapman
campaign was created by McCann Worldgroup, PHD and LBi, and aims to highlight the entertainment experiences offered by Sony through the Sony Entertainment Network, which provides access to content including music ... 's connected entertainment experiences, which the brand says enable consumers to "play, watch, listen ...
Marketers debate brand issues at Barcelona sports forum
12 Mar 2012 | by John Reynolds
Themes discussed at the event included 'The Role of Philanthropy in Sport', 'Sport and Entertainment, Bridging the Gap' and 'Event Bidding: What it takes to win, what it means to lose' The event was held between 7-9 March at the Congress building in Barcelona and included interviews with Lord Coe ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
