BT London Live signs up Duran Duran and Stereophonics
01 May 2012 | by Matthew Chapman
customers will have 24-hour exclusive access to the tickets from Thursday. Additional entertainment ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
-commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ...
VIDEO: Keeping up with 'consumer appetite' is key to Sony's mobile success, says Perron
27 Mar 2012 | by Ben Hall
entertainment and it's moving very fast" Questioned on his advice to aspiring mobile marketers, Perron said ...
How adland is turning campaigns into content
01 Mar 2012
Britain loves. Consumers following a brand expect a level of entertainment through content ...
BT to sponsor 'London Live' Olympic entertainment events
07 Feb 2012 | by Matthew Chapman
London Live , which will take place every day of the Games, will also include live music, sports and entertainment events in Victoria Park and Trafalgar Square. BT signed a deal in 2009 to become the official telecommunications partner of London 2012 at a reported cost of 80m. It is understood to be backing the Hyde Park ...
Sky to launch pay-as-you-go content for non-subscribers
31 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Sky Movies will be available from launch in the first half of this year, and content will later include sport and entertainment. The as-yet unnamed service will be available across a wide range of connected devices, including PCs, Macs, laptops, tablets, mobile phones, games consoles and internet ...
The DIY creative brands
20 Jan 2012 | by Adam Woods
of how great advertising works. It has to be entertaining and the brand has to be integral. Third ...
Sky restructures marketing teams
12 Jan 2012 | by Maisie McCabe
, content products, with responsibility for all marketing across entertainment, sports, news and movies ...
Virgin Media to sponsor 'Britain's Got Talent'
16 Dec 2011 | by Maisie McCabe
with Sony Music Entertainment, and Fremantle Media-owned TalkbackThames and is the second biggest entertainment show on ITV1 after The X Factor . The on-air and online creative for the sponsorship ... to celebrate great British talent. " Britain s Got Talent is at the heart of prime time entertainment ...
The Annual 2011: Top 10 celebrity ads
16 Dec 2011 | by Staff
. The Double Impact star experienced frozen pants, sweaty bears and talkative nipples in an entertaining series ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
