to remove filtersQ&A: Tony Wang, general manager Twitter UK
15 May 2012 | by Sarah Shearman
, from entertainment, to broadcast, tech, telecoms and travel. What we are now seeing is as new brands ...
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Microsoft prepares MSN UK 'Best of now' campaign
22 May 2012 | by Sarah Shearman
The MSN push centres on a 60-second video, featuring a series of 3D graphics and a voiceover claiming that MSN stands for real-time technology and journalism. The clip, which breaks next week, will be shown as a pre-roll around ITVPlayer and 4oD content, and will be seeded across entertainment ...
Google showcases professional YouTube content
09 May 2012 | by Sarah Shearman
, with an integrated marketing push featuring entertainment content from popular TV shows, including 'Britain's Got
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
-commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ...
River wins brief to publish Co-op event magazine
01 May 2012 | by Nick Batten
entertainment for the family. The Village Magazine will be handed out to visitors at a number of Co ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
.4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23 ...
Brand barometer: Gorillaz for Converse viral ad reviewed
16 Mar 2012
, with entertaining storytelling. Nonetheless, while it might seem that using Gorillaz to promote its trainers ... which, despite being more than five minutes long, will keep viewers entertained. As an ad, however ...
Sony plans major ad spend for Xperia launch
27 Feb 2012 | by Matthew Chapman
Speaking at the Mobile World Congress in Barcelona, Steve Walker, Sony Mobile chief marketing officer, said the brand would position itself as "a more connected and entertaining mobile experience ... Xperia phones will have a dual core and will allow users to access entertainment, including music ...
Bourjois taps into London Fashion Week
15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign, negotiated and created by media agency MEC and branded entertainment agency MCBX, features TV, experiential and social media activity. The activity will run alongside London Fashion Week, which starts on Friday (17 February) and runs until Wednesday (22 February). The brand's first pop ...
Time Out's marketing director Booth exits for The Hut Group
01 Feb 2012 | by Arif Durrani
, entertainment and gifts market. Booth's departure comes as Time Out prepares to launch what it hopes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
