Getting behind the IAB figures: Media experts on the rise of mobile
21 Mar 2012 | by Arif Durrani
in fuelling growth , supplementing spend from Entertainment Media, Telecoms and Finance sectors. For Claire ...
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Sky names its internet television platform Now TV
21 Mar 2012 | by Mark Banham
. Sky Movies will be available from launch and content will later include sport and entertainment ...
Starcom managing director Matt James takes Microsoft Australia post
20 Mar 2012 | by Mark Banham
director of Mi9 a joint venture between Microsoft and Australian broadcaster Nine Entertainment.
Clear Channel Outdoor Planning Awards shortlist revealed
20 Mar 2012 | by Staff
Fox Home Entertainment, Heineken Champions League Final, M S, McDonalds, Virgin Media, Nintendo Wii ... , Posterscope/MGOMD 20th Century Fox 20th Century Fox Home Entertainment, Christmas Gifting, Posterscope UK ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
.4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23 ...
Brand barometer: Gorillaz for Converse viral ad reviewed
16 Mar 2012
, with entertaining storytelling. Nonetheless, while it might seem that using Gorillaz to promote its trainers ... which, despite being more than five minutes long, will keep viewers entertained. As an ad, however ...
SXSW: Social TV strategies need to be tailored to programmes and about long-term
10 Mar 2012 | by Sarah Shearman
not." David Jones, exectuive vice-president of marketing at Shazam Entertainment, was also ...
TV growth outperforms advertising market
08 Mar 2012 | by Maisie McCabe
that saw the highest adspend were retail, entertainment and leisure and finance. Procter Gamble spent ...
My Media Week: Mungo Knott
07 Mar 2012 | by Hayley Pinkerfield
comfortable bedfellows, so it'll be a long night. Thursday Entertainment during the morning commute ...
Hearst hires Lee Wilkinson as digital product director
07 Mar 2012 | by Nick Batten
Wilkinson starts his new role on 16 April. He will work with Rebecca Miskin, digital strategy director and James Welsh, founder of Hearst-owned entertainment news website Digital Spy, to define and deliver the digital strategy for the business, focusing on digital growth and innovative product ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
