to remove filtersMobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
.4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23 ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
-commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ...
Nationwide renews product placement deal
23 Feb 2012 | by Maisie McCabe
in peak-time entertainment shows. The placement deal was negotiated between ITV Commercial ...
888.com rolls out Big Brother Bingo
13 Jan 2012 | by Maisie McCabe
that truly takes online entertainment to the next level." The licensing deal is one of the many commercial ...
VCCP and Comparethemarket.com top creative radio rankings
09 Dec 2011 | by Maisie McCabe
with the Meerkat campaign and have demonstrated how creating an entertaining and appealing brand character can ...
How has the downturn affected the media sector?
01 Dec 2011 | by David Walsh and Dominic O'Connell
, but we can make Downton Abbey. Some people think that services such as entertainment are inferior ...
Media360: Pictures from the gala dinner and evening event
13 Jun 2011 | by Jeremy King
Delegates and sponsors were treated to a gala dinner and entertainment from comedian Alun Cochrane...After a long day of educational seminars and sessions, delegates at this year's Media 360 were treated to a drinks reception, followed by a three-course meal on the first night of the conference. For entertainment, comedian Alun Cochrane wowed the crowd, which included everyone from Channel 4 and Disney ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
director for Xbox and entertainment has had a big year, not least in taking on Nintendo and Sony with a ...
Behind the IAB figures: Internet and TV benefit from recession
29 Mar 2011 | by Arif Durrani
in 2010, led by the entertainment and media sector, but with spend also being generated by finance ... helped the finance market overtake entertainment and media's share of marketing spend, which dipped ... Telecoms 16% Finance 15% Entertainment media 16% Entertainment media 14 ...
Paper Round (16 August) - Which clients are advertising in the national press?
16 Aug 2010 | by Sarah Johnson
the battleground for entertainment sales, which is now firmly occupied by supermarket chains. P O advertises ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
