Youth and social media
04 May 2012 | by Sarah Gale
of their lives and meets a wide range of youth needs: organisation, learning, entertainment, combating ...
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Think BR: Weird web culture is bigger than cheap LOLs
16 May 2012 | by Kate Miltner
shorthand, a method of giving entertaining, personalised responses in both public and private conversations ...
Understanding older women gamers
27 Feb 2012 | by Emily Hunt
is increasingly becoming an alternative to standard leisure entertainment such as TV and puzzle books. This can ...
Think BR: The fear of missing out
23 Feb 2012 | by Dom Robertson
it to create experiences that positively play on it. For example, Australian entertainment guide Citysearch ...
Think BR: Social media matters
14 Feb 2012 | by Philip Hughes
. In the long run, brands that engage and entertain consumers, while approaching them with respect, should ...
Think BR: A shopper's paradise
23 Dec 2011 | by Tim Watson and Richard Matthews
Engaging entertaining or useful content and interactive marketing These come together in what we ve ... blowing event ever multi channel, 3D, personalised, digital experiential entertainment event for those ...
Seven best practices for building a smart ad
21 Dec 2011 | by Ariel Geifman
":"//docs.google.com/spreadsheet/pub?hl=en_US Placements such as music, entertainment, finance, homepages, technology and kids, tend to get higher dwell ... Entertainment company was able to reduce cost per conversion. The goal of the campaign was to recruit job ...
Think BR: It takes two to tango
25 Oct 2011 | by Guy Phillipson
and gaming it s an entertainment medium. And with the majority of mobile users tooled up with smartphones, they re enjoying entertainment, anywhere, anytime. So the marketer s dream of deep engagement ... mix of enlightenment and IAB-style entertainment. But I m afraid I won t be doing the tango ...
Online adspend hits £2.3bn as entertainment drives growth
05 Oct 2011 | by Sarah Shearman
to entertainment channel"....consumers are spending more time using the internet as a "social and entertainment hub", which ... entertainment channel, with social media and video being both hugely influential." "Online is an entertainment media, much in the same way TV has been for the past decade." Online share on the total ad ...
Think BR: What last night's f8 Facebook conference means for brand advertisers
23 Sep 2011 | by Mat Morrison
publishing, entertainment, travel and retail industries, and online service providers and mobile app ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
