A beautiful collision
17 May 2012 | by James Devon, MBA
annoyance at interruption. We must find ways to be useful, interesting and entertaining rather than spammy ...
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Shopping for brands
17 May 2012 | by Gavin Crouch, JWT London
love games and it has now become the UK's largest-grossing entertainment industry, ahead of film ...
Facebook's deal with Instagram is a gift to marketers
26 Apr 2012 | by Brendan Tansey
not "feel" like advertising because it engages and entertains the audience and provides the means ...
Huggies launches biggest ad campaign in four years
21 Mar 2012 | by Sara Kimberley
's campaign has been developed to create a careful balance of humour and engagement, to entertain and motivate ...
Campaign Viral Chart: Angry Birds burst in but Kony keeps spreading
16 Mar 2012 | by Ben Hall
3. Rovio Entertainment 'Angry Birds Nasa announcement' created in-house 37,788 shares this week ...
Absolut Vodka launches augmented reality app
24 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
reality, we are adding a digital layer around our product. "The application is one part entertainment ...
2012 CES offers a glimpse into the future for brands
19 Jan 2012
Entertainment, a 90-minute series set to broadcast online in 20 segments. It will be the first original scripted ...
Reed asks public to pick new TV ad
12 Dec 2011 | by Sara Kimberley
digital push. It will include pre-roll video, social targeting and promotion across film and entertainment ... 's not just advertising. It's social entertainment." The ads feature below in the following order ...
Campaign Viral Chart: Coke's Filipino fillip becomes most shared
09 Dec 2011 | by Ben Hall
5. Blizzard Entertainment 'hunter' by BBDO 14,193 shares this week All time: 322,522 shares ... ,964 shares 8. Blizzard Entertainment 'birthday gift' by BBDO ...
Campaign Viral Chart: Same-sex marriage ad is most shared
02 Dec 2011 | by Ben Hall
,724 shares 4. Blizzard Entertainment 'hunter' by BBDO 51 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
