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Unilever partners with News Corp and Viacom for digital content

promotions on its entertainment properties to drive women (18-49 years old) to the WIGS channel and build ...

Microsoft prepares MSN UK 'Best of now' campaign

The MSN push centres on a 60-second video, featuring a series of 3D graphics and a voiceover claiming that MSN stands for real-time technology and journalism. The clip, which breaks next week, will be shown as a pre-roll around ITVPlayer and 4oD content, and will be seeded across entertainment ...

Pepsi launches 'crowd surfing' football game for Xbox Live

recent 'crowd surfing' football ad, which is the first of its kind for the gaming and entertainment...campaign , with strategy to align itself closely with the entertainment industry, under the strapline "live ...

Google showcases professional YouTube content

, with an integrated marketing push featuring entertainment content from popular TV shows, including 'Britain's Got

The Social Monitor: Mobile hands social power to its users

in content specifically designed for social channels. The best strategies consistently entertain audiences ...

Sainsbury's enters music download market

download service to improve its online entertainment offering....The new service will be hosted on a Sainsbury s entertainment website and provides customers with access to more than 2.3 million music downloads. Mark Bennett, head of online entertainment at Sainsbury's, said: "This is the first step in our expansion to offer digital entertainment alongside our ...

Wagamama installs Blippar technology for diners

looking for fun things to keep themselves entertained before and during their meal." Wagamama ...

Unilever tops 2012 Marketing Society Awards nominations

-commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ...

The Revolution Awards 2012 - winners in full

three categories, including media and entertainment, best integrated marketing campaign and best use ... Explorer iPad app by Fortune Cookie Media Entertainment The launch of Pottermore.com by Adam ...

Coca-Cola partners Spotify to boost music association

service in new markets throughout 2012 and into 2013. Joe Belliotti, director of global entertainment ...

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