Think BR: Social media matters
14 Feb 2012 | by Philip Hughes
. In the long run, brands that engage and entertain consumers, while approaching them with respect, should ...
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PlayStation 'the world is in play' by 180 Amsterdam
16 Feb 2012
Sony Computer Entertainment Europe has released an international campaign, created by 180 Amsterdam
Brands struggling to follow consumer journey online, finds IAB
10 Feb 2012 | by Sarah Shearman
The IAB surveyed 123 marketers and digital marketers from top 200 advertisers in the UK, between October and December last year for its Search Barometer Survey. According to the study, which involved marketers from across all sectors, including entertainment, retail, FMCG and automotive, 53% of brands had ...
IGN launches series-led YouTube channel
30 Jan 2012 | by Daniel Farey-Jones
of entertainment Chris Shepperson said was in high demand, to sell. "Everybody wants pre-roll, which is a great ...
Absolut Vodka launches augmented reality app
24 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
reality, we are adding a digital layer around our product. "The application is one part entertainment ...
MSN UK makes iPad debut
24 Jan 2012 | by Sarah Shearman
The free iPad app features multimedia news content from the main site, as well as providing access to its Hotmail and Messenger products. The app has the look and feel of the MSN UK website, with content organised into five channels news, sport, entertainment, lifestyle, and cars. It also ...
2012 CES offers a glimpse into the future for brands
19 Jan 2012
Entertainment, a 90-minute series set to broadcast online in 20 segments. It will be the first original scripted ...
Top trends for marketers from CES 2012
18 Jan 2012 | by Eric Bader, president and chief strategy officer, worldwide, Initiative
. 2. In-car technology This is not solely about entertainment. There are powerful applications ...
Studio gives film simultaneous retail and Facebook release
17 Jan 2012 | by Sarah Shearman
it goes on sale in the home entertainment channel.
Think BR: A shopper's paradise
23 Dec 2011 | by Tim Watson and Richard Matthews
Engaging entertaining or useful content and interactive marketing These come together in what we ve ... blowing event ever multi channel, 3D, personalised, digital experiential entertainment event for those ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
