Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
.4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23 ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
-commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ...
Barclaycard teams up with celebrities for 'Easier' Christmas push
02 Dec 2011 | by Alex Brownsell
a rich suite of offers, from our music and entertainment strand, to the Barclaycard Freedom rewards ...
Behind the IAB figures: Internet and TV benefit from recession
29 Mar 2011 | by Arif Durrani
in 2010, led by the entertainment and media sector, but with spend also being generated by finance ... helped the finance market overtake entertainment and media's share of marketing spend, which dipped ... Telecoms 16% Finance 15% Entertainment media 16% Entertainment media 14 ...
Biggest brands: Top 100 online advertisers 2011
22 Mar 2011 | by Adam Wood
,' she says. 'The more innovative, entertaining and shareable your campaign, the more effective ...
PROMOTIONAL FEATURE: Being personal on a massive scale
12 Jan 2011 | by Guy Phillipson
and management of the entertainment access programme Preferred Seating. Prior to joining AmEx, Tara was head ...
PROMOTIONAL FEATURE: Being personal on a massive scale
12 Jan 2011 | by Guy Phillipson
and advertising to the set up and management of the entertainment access programme Preferred Seating. Prior ...
PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
12 Jul 2010 | by Graham Cooper
Laura Ashley and AGA, as well as in campaigns to arts and enter-tainment audiences. Mixed with social ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
. Convergent technologies deliver the chance to create entertaining experiences that offer deeper engagements ...
Barclaycard launches follow-up to hit iPhone game
15 Jun 2010 | by John Reynolds
company FishLabs Entertainment. The game will be free to download. Barclaycard claims that Waterslide ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
