Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
industries need to do is promote why we re good for the world . We re providing education, entertainment ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
-commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ...
P&G Marc Pritchard: The full WACL speech
22 Mar 2012 | by Rachel Barnes
will soon have transparent, always-on information, education, and even entertainment. Trust ... and even entertainment. - It means shifting from static marketing campaigns that we launch and adjust ...
Huggies launches biggest ad campaign in four years
21 Mar 2012 | by Sara Kimberley
's campaign has been developed to create a careful balance of humour and engagement, to entertain and motivate ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
.4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23 ...
Should brands build marketing functions to focus on Facebook? The Marketing Society Forum
14 Mar 2012
to interact with your brand, if they have a good reason to. As an entertainment brand, we have the advantage ...
Top trends for marketers from CES 2012
18 Jan 2012 | by Eric Bader, president and chief strategy officer, worldwide, Initiative
. 2. In-car technology This is not solely about entertainment. There are powerful applications ...
Is it sustainable to reward customers for interacting with ads online?
18 May 2011 | by Staff
entertain or rationally inform them. Skip forward a dozen years. When I watch Brothers Sisters on 4OD ...
Behind the IAB figures: Internet and TV benefit from recession
29 Mar 2011 | by Arif Durrani
in 2010, led by the entertainment and media sector, but with spend also being generated by finance ... helped the finance market overtake entertainment and media's share of marketing spend, which dipped ... Telecoms 16% Finance 15% Entertainment media 16% Entertainment media 14 ...
Kantar releases grocery data app
10 Aug 2010 | by Jacob Mathias
research and insight into what consumers buy in FMCG, fashion, entertainment and telecommunications. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
