to remove filtersMobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
.4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23 ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
-commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ...
Campaign Viral Chart: Angry Birds burst in but Kony keeps spreading
16 Mar 2012 | by Ben Hall
3. Rovio Entertainment 'Angry Birds Nasa announcement' created in-house 37,788 shares this week ...
Budget Rent-A-Car 'the squad' by Atomized Entertainment
23 Feb 2012
Budget Rent-A-Car is sponsoring an online series following the selection process for the Great Britain men's rowing "sweep" squad for London 2012.
My YouTube ad of the week: Martin Bailie, Glue Isobar
17 Feb 2012
references to the original (for the bloggers), is entertaining and tells a story. But it's the wrong story ...
Sales agencies stake a claim to digital prize
02 Dec 2011 | by David Benady
creating entertainment properties, campaigns that have legs,' he says. Shifting the sales promotions ...
Toyota launches Social Snap Shot app for the busy
19 Sep 2011 | by Sarah Shearman
, capturing their Facebook highlights in a quick, easy and entertaining way, and illustrating the Yaris ...
Behind the IAB figures: Internet and TV benefit from recession
29 Mar 2011 | by Arif Durrani
in 2010, led by the entertainment and media sector, but with spend also being generated by finance ... helped the finance market overtake entertainment and media's share of marketing spend, which dipped ... Telecoms 16% Finance 15% Entertainment media 16% Entertainment media 14 ...
Mumsnet boosts brand appeal with user-review awards
01 Feb 2011 | by Alex Brownsell
developing several lifestyle and entertainment partnerships with brands, to be announced later this year ...
Ford draws up branded entertainment strategy
16 Nov 2010 | by Alex Brownsell
pitch involving several prod-uction and entertainment companies. Although Ford remains the biggest ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
