Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
.4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23 ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
-commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ...
Longchamp promotes latest collection with online drama
30 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
The series, called 'Heels' and created by The Makers Entertainment, will be streamed exclusively on www.sofeminine.co.uk for the next five weeks. It centres on the character Alice Valois, a young fashion editor at Shine magazine, and her antagonistic relationship with Trisha Barton, who has joined ...
Asos extends focus to men in global ad drive
14 Sep 2011 | by Nicola Clark
and social media activity, designed to engage with fashion-conscious men through entertainment. The 'Urban ... ." The campaign is a part of Asos' wider 'Fashion as entertainment' strategy. Jason Gonsalves, head of strategy ... advertising." Nuttall added: "Our customers don't stay entertained by the same thing twice. The trick ...
The X Factor to launch online branded content shop
22 Sep 2010 | by Maisie McCabe
and is owned and produced by Syco TV, a joint venture between Simon Cowell and Sony Music Entertainment ...
M&S launches online TV show starring Myleene Klass
19 Aug 2010 | by Alex Brownsell
have a much higher level of engagement with our customers. "Myleene s Makeovers are entertaining ...
Kantar releases grocery data app
10 Aug 2010 | by Jacob Mathias
research and insight into what consumers buy in FMCG, fashion, entertainment and telecommunications. ...
PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
12 Jul 2010 | by Graham Cooper
Laura Ashley and AGA, as well as in campaigns to arts and enter-tainment audiences. Mixed with social ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
. Convergent technologies deliver the chance to create entertaining experiences that offer deeper engagements ...
Adidas launches World Cup challenge with sporting celebrities
09 Jun 2010 | by Joe Thomas
video clips to the site to win weekly prizes for the most original and entertaining clips, selected ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
