to remove filtersUnilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
-commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ...
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Sainsbury's enters music download market
03 May 2012 | by Matthew Chapman
download service to improve its online entertainment offering....The new service will be hosted on a Sainsbury s entertainment website and provides customers with access to more than 2.3 million music downloads. Mark Bennett, head of online entertainment at Sainsbury's, said: "This is the first step in our expansion to offer digital entertainment alongside our ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
.4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23 ...
Think with Google: Which brands are getting online content right?
13 Mar 2012 | by Hamish Nicklin, Industry leader, creative agency at Google
People come to YouTube for one of three reasons: to be entertained, to be educated or to express...Now consider this in the context of 3bn video views and 60 hours of content uploaded to the site daily. It's safe to say that the world has a voracious appetite for content creation and consumption. Brands that can understand how to use this will win. Can your brand credibly create entertaining ...
Specsavers becomes latest brand to adopt gamification
08 Mar 2012 | by Matthew Chapman
: "Gamification gives our memorable TV commercials life beyond the TV screen while providing an entertaining ...
Top trends for marketers from CES 2012
18 Jan 2012 | by Eric Bader, president and chief strategy officer, worldwide, Initiative
. 2. In-car technology This is not solely about entertainment. There are powerful applications ...
Think BR: A shopper's paradise
23 Dec 2011 | by Tim Watson and Richard Matthews
Engaging entertaining or useful content and interactive marketing These come together in what we ve ... blowing event ever multi channel, 3D, personalised, digital experiential entertainment event for those ...
Tesco to free up shelf space with augmented reality trial
17 Nov 2011 | by Matthew Chapman
are being trialled in the entertainment and electronics sections of Tesco stores. There are currently seven stores that have the augmented reality terminals in entertainment sections and five that have them ...
HMV and Fox take DVD shopping to bus shelters
15 Nov 2011 | by Matthew Chapman
HMV and 20th Century Fox Home Entertainment are using outdoor ads carrying QR codes to entice...to "discover and consume entertainment content in the way that best suits them". Twentieth Century Fox Home Entertainment managing director Robert Price said the mobile technology is designed to provide time ... by The Entertainment Agency and Posterscope handled the media planning and buying. News of the innovation coincides ...
Asos extends focus to men in global ad drive
14 Sep 2011 | by Nicola Clark
and social media activity, designed to engage with fashion-conscious men through entertainment. The 'Urban ... ." The campaign is a part of Asos' wider 'Fashion as entertainment' strategy. Jason Gonsalves, head of strategy ... advertising." Nuttall added: "Our customers don't stay entertained by the same thing twice. The trick ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
