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The Social Monitor: Mobile hands social power to its users

in content specifically designed for social channels. The best strategies consistently entertain audiences ...

Sainsbury's enters music download market

download service to improve its online entertainment offering....The new service will be hosted on a Sainsbury s entertainment website and provides customers with access to more than 2.3 million music downloads. Mark Bennett, head of online entertainment at Sainsbury's, said: "This is the first step in our expansion to offer digital entertainment alongside our ...

Unilever tops 2012 Marketing Society Awards nominations

-commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

.4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23 ...

Campaign Viral Chart: Angry Birds burst in but Kony keeps spreading

3. Rovio Entertainment 'Angry Birds Nasa announcement' created in-house 37,788 shares this week ...

Xbox to add educational content and iPlayer

more holistic entertainment offering. At the end of last year it was reported Xbox Live has 35 ...

Industry view: How will the 'new iPad' change marketing?

, Absolute Radio Apple launches for entertainment media owners have become as important to report ...

Sony plans major ad spend for Xperia launch

Speaking at the Mobile World Congress in Barcelona, Steve Walker, Sony Mobile chief marketing officer, said the brand would position itself as "a more connected and entertaining mobile experience ... Xperia phones will have a dual core and will allow users to access entertainment, including music ...

PlayStation 'the world is in play' by 180 Amsterdam

Sony Computer Entertainment Europe has released an international campaign, created by 180 Amsterdam

2012 CES offers a glimpse into the future for brands

Entertainment, a 90-minute series set to broadcast online in 20 segments. It will be the first original scripted ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.