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Brands struggling to follow consumer journey online, finds IAB

10 Feb 2012 | by Sarah Shearman

The IAB surveyed 123 marketers and digital marketers from top 200 advertisers in the UK, between October and December last year for its Search Barometer Survey. According to the study, which involved marketers from across all sectors, including entertainment, retail, FMCG and automotive, 53% of brands had ...

IGN launches series-led YouTube channel

30 Jan 2012 | by Daniel Farey-Jones

of entertainment Chris Shepperson said was in high demand, to sell. "Everybody wants pre-roll, which is a great ...

Absolut Vodka launches augmented reality app

24 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

reality, we are adding a digital layer around our product. "The application is one part entertainment ...

MSN UK makes iPad debut

24 Jan 2012 | by Sarah Shearman

The free iPad app features multimedia news content from the main site, as well as providing access to its Hotmail and Messenger products. The app has the look and feel of the MSN UK website, with content organised into five channels news, sport, entertainment, lifestyle, and cars. It also ...

2012 CES offers a glimpse into the future for brands

19 Jan 2012

Entertainment, a 90-minute series set to broadcast online in 20 segments. It will be the first original scripted ...

Top trends for marketers from CES 2012

18 Jan 2012 | by Eric Bader, president and chief strategy officer, worldwide, Initiative

. 2. In-car technology This is not solely about entertainment. There are powerful applications ...

Studio gives film simultaneous retail and Facebook release

17 Jan 2012 | by Sarah Shearman

it goes on sale in the home entertainment channel.

Think BR: A shopper's paradise

23 Dec 2011 | by Tim Watson and Richard Matthews

Engaging entertaining or useful content and interactive marketing These come together in what we ve ... blowing event ever multi channel, 3D, personalised, digital experiential entertainment event for those ...

Masterclass: Branded content

23 Dec 2011 | by Trevor Clawson

relationship. The media entertained and informed, and advertisers picked up the tab. Today it's a very ... game or magazine. And while the whole point of branded content is that it should entertain, inform ... and entertains, but it also promotes products. The trick is to strike the right balance. Get it right and you ...

Seven best practices for building a smart ad

21 Dec 2011 | by Ariel Geifman

":"//docs.google.com/spreadsheet/pub?hl=en_US Placements such as music, entertainment, finance, homepages, technology and kids, tend to get higher dwell ... Entertainment company was able to reduce cost per conversion. The goal of the campaign was to recruit job ...

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