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Reebok set to relaunch controversial EasyTone shoes range

by M C Saatchi Sport Entertainment, is being used across Europe. In December 2010, the ASA banned ...

Morrisons in secret pop-up restaurant ready meals trial

as sharing tapas-style and takeaway lines. Philips said he believed that the trend for entertaining ... added: "People can't afford to entertain outside, that's why we ve had such a push to get this range out now. "It's all about entertaining with restaurant-quality food at home." ...

Harnessing trend intelligence: Louise Lloyd, Cirkle

-functional entertainment spaces (the lounge is becoming redundant in favour of open-plan kitchen living as more people host ...

What's the big idea? Fiona Noble, Weber Shandwick

if, it has something interesting to say that entertains or involves them. Brands need ...

Zavvi brand brought back to life online with Hut Group deal

The Hut has re-launched the Zavvi.co.uk website, which will offer consumers a broader range of entertainment products as well as a new range of lifestyle products, including electricals, computing and perfumes. To compete with successful online retailers Amazon and Play.com, Zavvi.co.uk will be targeting ...

Conversation with content

is not to replace an ad with a viral, but to rethink the whole entertainment/production/ advertising support ... placement reinvented, but a shared ethos and relevance. The entertainment experience must be wholly credib ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.