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Oxford St shops in PR fightback

London's flagship shopping street will see a 'celebratory street party' - 'Celebrate Oxford Street - Dress to Impress' on 1 October featuring fashion, music and celebrity entertainment. Charlotte Church and Rachel Stevens are among those lined-up to perform. The brief includes promoting ...

Campaign: Ministry of Fun reveals decline of grottos - Consumer

Campaign: Santa Client: Ministry of Fun PR team: In-house, Borkowski PR and Ciro Castaldo Timescale: October-November 2004 Budget: £5,000 According to entertainment agency and Santa lookalike supplier Ministry of Fun, more department stores and shopping centres are axing their Christmas grottos ...

JD Sports hires Capitalize to promote product range

in communicating its product offering sits with our specialisation in sports and entertainment,' Moore added ...

Internal Comms: Talking to the Group

one-to-one with Daniel Himsworth, a new member of the corporate affairs team who covers entertainment ... , including Tesco and Safeway; Streets Online, the internet entertainment retailer; audio visual publisher VCI ...

Agencies line up for Disney Stores PR

The company - part of global entertainment giant Walt Disney - has retained BMA Communications for the past two-and-a-half years, but a Disney spokeswoman said it was 'time for a change'. BMA worked as the UK press office for Disney Stores promoting product ranges and supporting film releases on video ...

Blockbuster pitches UK consumer PR brief

LONDON - Blockbuster, the world's largest home entertainment chain, is reviewing its UK consumer PR

JCPR to 'demystify' DVDs in consumer campaign

The UK DVD Committee is to attempt to 'break down women's household veto' in a PR drive to increase sales. The trade marketing forum has taken on Jackie Cooper PR to drive the campaign, aimed at 'demystifying' the home entertainment products. According to JCPR account manager Jazz ...

FOCUS: CONSUMER PR - Turning bricks to clicks. The festive season is finally upon us, so how can the big high street retailers make the most of their brands online? Richard Carpenter goes e-shopping

- particularly electrical and entertainment. Branding is good - right down to the little strawberry ...

Consumer Affairs: PR takes sides as war on Watchdog hots up - An alliance of top companies in the UK is taking on the BBC’s Watchdog programme. But there could be a high price to pay for being seen to challenge the consumers’ champion

programmes: the balance between entertainment and education is suspect. Of course there are dangers ...

Logistics force Jungle.com to close press office

Jungle.com, the on-line computer hardware, software and entertainment retailer, has closed its...Jungle.com, the on-line computer hardware, software and entertainment retailer, has closed its London press office with the loss of two PROs. Jungle marketing director Andy Singleton blamed logistics for the closure. It s very difficult running a PR department in London when your office ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.