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Consumer: Reebok's 3D street art a record-breaker

Reebok brought in M&C Saatchi Sport & Entertainment to promote its work with CrossFit....Campaign: Creating the World's Largest 3D Street Artwork Client: Reebok PR team: M C Saatchi Sport Entertainment Timescale: November 2011 Budget: 60,500 In 2011, sportswear giant ... of the campaign, Reebok asked retained agency M C Saatchi Sport Entertainment to build anticipation ...

Sarah Gower: On the starting blocks

Entertainment, says of Gower: 'I had a real trust with her and you knew there would be no nonsense. She has spot ... , for whom I worked in the sports team at H K and who is now CEO of M C Saatchi Sport Entertainment. He ...

Reebok set to relaunch controversial EasyTone shoes range

by M C Saatchi Sport Entertainment, is being used across Europe. In December 2010, the ASA banned ...

And in the real world: Waitrose, RBS, BP, unemployment figures

in Madrid and Maryland, America, because of lower-cost competition. Source: The Guardian Entertainment ...

The Work: Private view

OTSs? Who knows? Do consumers care? They just want to be entertained and they want to buy stuff off the people who entertain them. Don't they? From New York, we head to Wales. Wet, windy, cold Wales ...

MEDIA: Strategy of the Week - Levi's finds new-style strategy for new-style jeans

by Starcom Motive, the "Ones to Watch" live band nights run by the entertainment group Barfly. Up ...

PJ Smoothies to sponsor Electric Cake's Eatmail.tv

deal that will see the smoothie brand target opinion formers in fashion, design, music, entertainment...Sponsorship will appear on the Eatmail.tv site, an online members club for opinion formers with membership by application only, and the site has links to entertaining clips and news. PJ Smoothies will be promoted via a fruit-machine game on the site, and users have the chance to win prizes. The promotion ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.