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Ex-Shine director Natalie Luke launches consumer start-up

The sport, entertainment, FMCG and lifestyle shop, which comprises three people, is currently focusing on new brands, and has recently won healthy snack brand Bear. The agency has landed the brand s first ever comms campaign, part of a marketing and advertising drive that will focus on a dried fruit ...

Food & drink: Jack Daniel's creates dramatic buzz

with the theatre to provide gold membership, giving the brand backstage passes and tickets to entertain VIPs ...

Jameson Irish Whiskey hands Exposure global brief

and Germany. The Pernod Ricard-owned brand uses M C Saatchi Sport Entertainment to promote its 'cult film ...

PR: agencies suffer digital jet lag

competition on Facebook as part of a campaign for Twentieth Century Fox Home Entertainment s DVD release ...

And in the real world: Waitrose, RBS, BP, unemployment figures

in Madrid and Maryland, America, because of lower-cost competition. Source: The Guardian Entertainment ...

The Work: New Campaigns - UK

of view. It takes the viewer on a journey backstage, where a variety of different entertainment acts ...

Innocent scraps Fruitstock for welly wanging

fetes are all about community, the outdoors, raising money for good local causes, low-tech entertainment ...

Ronald McDonald takes war on obesity straight to video

to help kids get moving. This new high-energy entertainment series features dozens of original songs ... will not only entertain but also inform viewers. We are very much looking forward to a long and successful ...

PJ Smoothies to sponsor Electric Cake's Eatmail.tv

deal that will see the smoothie brand target opinion formers in fashion, design, music, entertainment...Sponsorship will appear on the Eatmail.tv site, an online members club for opinion formers with membership by application only, and the site has links to entertaining clips and news. PJ Smoothies will be promoted via a fruit-machine game on the site, and users have the chance to win prizes. The promotion ...

Ginsters follows Kit Kat promo with lunch break push

Break Day campaign will drive consumer brand awareness in a fun and entertaining fashion, while showing ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.