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Telefónica Digital hires Bite and Access for global brief

in on opportunities in entertainment, financial services and eHealth. The company will also launch products ...

And in the real world: Waitrose, RBS, BP, unemployment figures

in Madrid and Maryland, America, because of lower-cost competition. Source: The Guardian Entertainment ...

CAMPAIGN.I: BEHIND THE HYPE - Straight-talking from Queercompany. A new site offers financial advice to gay consumers

-chip companies. Friendly and helpful information on health issues, travel, hotels and entertainment is also...Queercompany.com is a new lifestyle site for the gay community offering a wide variety of facilities including financial services such as mortgages, insurance and car hire, all from blue-chip companies. Friendly and helpful information on health issues, travel, hotels and entertainment is also ...

CAMPAIGN.I: BEHIND THE HYPE - Straight-talking from Queercompany. A new site offers financial advice to gay consumers

-chip companies. Friendly and helpful information on health issues, travel, hotels and entertainment is also...Queercompany.com is a new lifestyle site for the gay community offering a wide variety of facilities including financial services such as mortgages, insurance and car hire, all from blue-chip companies. Friendly and helpful information on health issues, travel, hotels and entertainment is also ...

Public relations: Using PR to launch into new markets - Poster, radio and TV ads may achieve instant results, but PR provides the most invasive route to a new market

of home entertainment systems themselves, a major challenge was to persuade editors that readers would ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

. 1960 - P swoosh logo. 1972 - People are entertained with the first video game, Pong ... gaming a mass market entertainment sector. 1996 - Pepsi turns its cans blue in a bid ...

MEDIA: Briefs

United Broadcast and Entertainment (UB&E) has promoted Steve Horley to interactive strategy...United Broadcast and Entertainment (UB Mello, previously financial director of Initiative Media, has also joined Total Media as financial director. Granada Media Group has bought Black Cat, a leading educational software company, as the next step in the development of its educational ...

Briefs

such as financial services, domestic appliances, vehicles, home entertainment and computers. Goldfish ...

PR LEAGUE TABLES: PR makes its way to IT boardrooms - PR companies specialising in information technology have become the industry’s fastest growers yet they must not lose sight of their core activity - good press relations

is primarily a productivity tool, but in the home it is much more for leisure or entertainment, competing ... on consumer new media - the internet, of course, DVD, interactive entertainment, and digital TV ...

Sega gearing up for the final fight: Sega’s Dreamcast is set to launch in Europe with cutting-edge technology and a pounds 60m marketing drive. Is it enough to dent Sony’s brand dominance, asks Fran Littlewood?

and into the mainstream home entertainment area. The age range of console owners has gone from eight-16 in the early 90s ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.