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Campaigns: Sponsorship - Homing in on the cult of the spinmasters

press, entertainment magazines and on-line media. Internet audiences were targeted by Slice s New ...

DIARY: Agencies decide that the way to a journalist’s heart is through a bottle

throwing parties in shameless ploys to entertain journalists....Last week was something of an alcohol-fuelled one, with Fishburn Hedges and Harvard PR both throwing parties in shameless ploys to entertain journalists. Naturally enough, the ploy worked ... left to make sure everything was in order. Between their entertaining and janitorial duties ...

Focus: Corporate Video - Life beyond linear/Technological advances need not signal the end for corporate video, but new methods of delivery mean new challenges in terms of holding audience attention. Mary Cowlett reports

as an entertaining way to explain what the company is about to potential new clients. And recently, Medialink ...

Campaigns: Events PR - British Gas avoids new year hisses

editorial promotions for CSS Stellar Entertainment through London s Evening Standard and the Mail ... , LDA was able to pitch the story to millennium, entertainment and broadcast correspondents. Nearer ... . Client: CSS Stellar Entertainment and British Gas PR Team: LDA Communications Campaign: British Gas ...

CAMPAIGNS: Events PR - Revving up motoring enthusiasm

in 1997. Part of Bell Pottinger s brief was to devise promotions to add entertainment value to the show ...

DIARY: Queues fail to dampen spirits at Muzik beano

, that two PR agencies were on hand to smooth the ruffled feathers. It is hard to try and entertain ...

STOP PRESS: LDA hired to promote British Gas Y2K party

. LDA was hired without a competitive pitch by event organisers CSS Stellar Entertainment....LDA Communications has been appointed to promote the British Gas Millennium Party. The public event is scheduled to take place at the Royal Observatory National Maritime Museum on New Year s Eve. LDA was hired without a competitive pitch by event organisers CSS Stellar Entertainment. ...

Jaguar calls on Kazoo to promote ’modern’ image

of communications. Further events are planned, but none have yet been announced. Entertainment ...

CAMPAIGNS: The Guardian gets hip at Glastonbury - Public Awareness

Client: The Guardian PR Team: In-house Campaign: Glastonbury Festival Timescale: June 1999 Budget: Undisclosed The Guardian newspaper launched its entertainment and listings ... To create awareness of the Guardian s Guide as a leading source of entertainment news and listings ...

FOCUS: NORTHERN IRELAND - NI gets investors’ undivided attention/Following the instigation of the Irish peace process, PR has played a major role in attracting investment back to the northern province

and entertainment events. Northern Ireland is a brand, with positive and negative connotations, explains ... ,500. A science centre, IMAX theatre and the Pavilion entertainment and retail area are also being ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.